Nissan Tiida: Bike race
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Advertising Agency: TBWA\North, Helsinki, Finland
Exec Creative Director: Eka Ruola
Creative Director: Boyd Benkenstein
Art Director: Phil Greenway
Copywriter: Mikko Kaivo-Oja
Producer: Johannes Lassila/Also Starring
Director: Pekka Hara
Stunt man: Tung Bui
Released: August 2007

7 Comments
interesting. even funny. but then again... gosh!
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Thinking about it, it only says "Such a nice car, even race cyclists will abort their race for it". This is not very fresh.
This is Tour-de-Rubbish. Creative team involved in a doping scandal.
umberto tozzi is a singer, not a cyclist.
Very funny, love the style of the ad, but the message? Crap!
We're going to need more lube.
not so original even if the intent is a bit different...
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Martha
Martha ter Horst
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