Nissan: The Briefcase

For Nissan Rogue, an ordinary drive is anything but ordinary. See what happens when an average Uber ride turns into the ride of a lifetime with many unexpected twists and turns. The chase begins when the driver inherits a briefcase from a motorcyclist making a puzzling drop off at a stop light. Then the race is on. See the ride here: and discover what's inside the briefcase. It could be yours!

Advertising Agency: TBWA\Chiat\Day LA, USA
Global Creative President: Rob Schwartz
Chief Creative Officer: John Norman
Executive Creative Director: Stephen Butler
Creative Directors: Tito Melega, Karl Dunn
Senior Copywriter: Nick Ciffone
Senior Art Director: Dave Estrada
Managing Director: Peter Bracegirdle
Account Directors: Bonnie Schwartz, Craig Werwa
Management Supervisor: Jeanann Grubbs, Kim Harris
Assistant Account Executive: Kayla Sanderson
Planning Director: Oke Mueller
Senior Digital Strategist: Kyle Luhr
Director of Product Strategy: Joel Weeks
Senior Product Strategists: Andy Galvin, Mark McNaul
Director of Digital Production: Peter Bassett
Executive Digital Producer: Brian Jarmon
Executive Business Affairs Manager: Robin Rossi
Production company: Independent Media
Director: Simon Crane
Executive Producer: Susanne Preissler
DP: Mauro Fiore

January 2014


kleenex's picture
41166 pencils

Nice for a contest.

cognitive's picture
167 pencils

Wow that was awesome even if not real. And what an insanely click-worthy call to action at the end.

Huub's picture
248 pencils

Most ads are dramatic. We want them to be traumatic. ;)

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