Advertising Agency: TBWA\Moscow, Russia
Creative Director: Donald Tursman
Art Director: Alexander Tibelius
Copywriters: Alexander Kapelevitch, Alexey Meshkov
Directors: Pleix
3D Production: Pleix
Aired: June 2008
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Comments
Okay. This is very beautiful. But where from can I get the information which is put in the title?
wauuuu *gaps* it is really stuning and exclusive ad. Some more the way inside out it is so graceful it just like morning glory flower, the car's sit bloom in such folwery way...i would say that this is an 'A' list ad because it really open the eyes...yeah nissan really shift the way i think!
I agree...very stunning ad. Bravo!
agree with farafalida...
great advertising... actually makes a boring car interesting :)
eye catching animation, i liked the sounds as an attention catcher!
Beautiful!
well polished turrrrrrd....no idea,
just a big production budget.
and i didnt even get to hear the:
"We could turn inside out,but why show off "
You don't get the idea because you don't get Russian. The car is positioned for people who appreciate understatement and luxury. To turn inside out is a Russian expression that means to show off. The car's best features are on the inside.
Gorgeous animation. Oh, the amount of rendering time that must have taken...whew.
http://www.charlieprattdesign.com
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http://www.charliewrites.com
Animation is amazing! Question still remains....but WHY???
withalltherespects
Agree with you.
Timely Quality Modern Designs.
Irritating and strange..
You could turn the inside out, but why bother?
I think this ad sucks big time... How lame! The only thing this ad shows is that Nissan has good computer animators and graphic specialist... it DOESN'T SAY ANYTHING ABOUT THE CAR, ya know... what they're supposed to be selling us.
I don't know maybe I'm missing the point. I sometimes forget how great the economy is here in America now where we can spend frivolous money on advertising products and not deliver any information at all to the client.
Yeah that's right things are so good we make silly ads like this on purpose to flaunt how much wealth we have. Muah ah ah ah, silly Americans and their cars.
Michael "Mr. Echo" Roberson
http://www.casualtyofdesign.com
Heyy Mr.Copywriter we've done some cool animation with the client's car. Now quickly give us a line.
You never show a car coming apart! Animated or not.
They may as well have said
Nissan - it's what's on the inside that counts!
Ok, the car is turned inside out. But what does it advertise for? Safety, beauty, driving comfort, precision? What? You don't get any information from this ad. It's a total nonsense.
I agree with u ,Animation is very good but it focusing only on car seats .
it doesn't show the significant advantages of the new car .
Creativity is simplicity
great execution! really cool made. not getting the meaning though
People, I'll tell you what. In russian language ad line makes much more sense. So I guess it's a translation issue. Actually it means something like "we can turn inside out, but what for, you can already see, we are the best". And in russian language "turn inside out" is idiomatic expression for "show off".
yeah, totally agree with you
too much info for the poor consumer
Unusual car advertising. Reminds me of Chevrolet's robot commercial!
'Mr Carsanook"
Bangkok
http://www.carsanook.com
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