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Nissan Rogue: Marble maze

Advertising Agency: TBWA\CHIAT\DAY Los Angeles, USA
Executive Creative Director: Rob Schwartz
Group Creative Directors: Curt Detweiler
Associate Creative Directors: Mike Yagi and Chris Lynch
Art Director: Ken Lin
Copywriter: Jason Rappaport

Producers: Dominique Campodonico, Richard O’Neill
Assistant Producer: Mandi Holdorf

Management Supervisor: Adrienne Recher
Account Supervisor: Patrick Jones

Business Manager: Abilino Guillermo

Music: The Clash
Song Title: Pressure Drop

Sound Design Company: Paranoid Sound
Sound Designer: Claude Letessier and Michael Baird

Shoot Dates: July14-23rd./ July 29th
Shoot Location: Mexico City/Los Angeles CA

Production Company: Paranoid US
Executive Producers: Phillip Detchmendy & Claude Letessier
Director: Thierry Poiraud
DP: Alex Lamarque

Post Production Company: Whitehouse Post Productions
Editor: Richard Learoyd
Assistant Editor: Jacob Kuehl
Visual Effects Company: BUF
FX Supervisor & Graphic/Flame Artists:
Post House (online): Vendetta Post
Flame artist -Crawford Reilly
Flame artist - Shauna Prescott
Christopher Reichel - Flame assist

Mix House: PLAY SOUND

33 comments

Tron's picture
Tron
174 pencils

Nice idea, cg's a bit dodge, and dont think you needed the end line 'game on' or the visual of a game table.

Alfonso Bremel's picture
Alfonso Bremel
2 pencils

Agree, but you know some times is the client who asks for that kind of stuff

Tincho's picture
Tincho
1093 pencils

True.

Brainsugar's picture
Brainsugar
1586 pencils

Fantastic realisation.
Bravo.
But impossible to use it in France.

andrej dwin's picture
andrej dwin
939 pencils

supercool!

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Eyebrows of Fury's picture
Eyebrows of Fury

great budget!

kalpesh78's picture
kalpesh78
2580 pencils

nice idea gone wrong in the end.. Why "game on"???
I'd have loved it if the world was turning in a wierd way... that'd have added all the more fun.

ideas....30 minutes nahi toh free.

Guest's picture
Guest

Finally a car company who explains why we need big SUVs in the city
Nice work and a great idea!

pixelbomb1's picture
pixelbomb1
2555 pencils

that would be a good p.o.p display in a car dealership. nice.. i like at the end when the guy carries his bike upstairs then the camera tilts he stayed the same.

Sincerely,
Arnold Santillan
714-206-2459

LAZ's picture
LAZ
288 pencils

beautiful!

pixelbomb1's picture
pixelbomb1
2555 pencils

Sincerely,
Arnold Santillan
714-206-2459

Guest's picture
Guest

Gold! This was really f*king cool!!!!

Guest's picture
Guest

I heard about this concept at the production company I work for. Nice to see what they did with it! Bravo

Guest's picture
Guest

Gimme a break. This is amazing. If you can't admit that you're one of those sour-grapes creatives.

NIGEL's picture
NIGEL

Compeletley agree. I think if you don't like this you are just bitter.

Guest's picture
Guest

CA-CA-CA-CANNNES.

Wes's picture
Wes

Gold. Sure. Don't be a hater.

Nicholas1271's picture
Nicholas1271

Really cool. Is the car only available in the US?

kgeiger's picture
kgeiger
7092 pencils

I like the idea. But something tells me that this TVC would never make it through some of the European regulatory commissions like the English BACC and French BVP. But I still like it.

Guest's picture
Guest

Is there an actual game that resembles that box or things falling into numbered holes? I don't recall...

NinjaFace's picture
NinjaFace

Yes there is an actual game, it's called Labyrynth or some crap. It's hard to complete from what I recall.

Great spot!

jon moreno's picture
jon moreno

great! how i wish i can tink like that!

errr.. im not a professional in this line of work, but i really like to evaluate advertising arts. So pls excuse my thoughts.

CrazyPurpleBanana's picture
CrazyPurpleBanana

Loved this commercial- I actually really like the shot at the end when they pan out and show the game board. Pretty cool.

Guest's picture
Guest

The reveal is amazing I think this is a tremendous concept really liked watching it. TBWA!!!! Good JOB!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

While probably not an idea that awards show judges would go gaga over, it is a tightly produced super entertaining spot with a clear message. It'll most definitely win something in the effects and/or cinematography category if not top honors. Some of the shots are simply amazing!
As someone based in the Big Apple, this spot would've been outrageously funny if it'd been shot entirely in Manhattan. The whole joke and irony of it would hurt us! It's not uncommon to see a crater-sized pothole suddenly open up right beneath you here in the city!! ;D I've also actually witnessed someone fall right into an open manhole a long time ago!

Man, I do miss working for clients with BIG wallets!! Nice work guys.

JamaicanFloyd's picture
JamaicanFloyd

This ad is very good, i think it will do wonderfully in the shows.

Guest's picture
Guest

Best spot I have seen all year.

Guest's picture
Guest

Rob Schwartz and his team of creatives have done something marvelous!!

Guest's picture
Guest

c'est super!

Alexis et Camille's picture
Alexis et Camille

Pas mal. Way to go California boys. For Cannes we wish you.

WoodyDee's picture
WoodyDee

You'll always hook me when you play the essential Clash. Great choice, great version of the track.

Guest's picture
Guest

Really I found the music not as good as you did. I saw a version mit no musik was very good spot grabbed my attention! Fanstastick job

sumbody's picture
sumbody
136 pencils

Gold or even Gran Prix…awesome

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