Nissan Rogue: Marble maze
Advertising Agency: TBWA\CHIAT\DAY Los Angeles, USA
Executive Creative Director: Rob Schwartz
Group Creative Directors: Curt Detweiler
Associate Creative Directors: Mike Yagi and Chris Lynch
Art Director: Ken Lin
Copywriter: Jason Rappaport
Producers: Dominique Campodonico, Richard O’Neill
Assistant Producer: Mandi Holdorf
Management Supervisor: Adrienne Recher
Account Supervisor: Patrick Jones
Business Manager: Abilino Guillermo
Music: The Clash
Song Title: Pressure Drop
Sound Design Company: Paranoid Sound
Sound Designer: Claude Letessier and Michael Baird
Shoot Dates: July14-23rd./ July 29th
Shoot Location: Mexico City/Los Angeles CA
Production Company: Paranoid US
Executive Producers: Phillip Detchmendy & Claude Letessier
Director: Thierry Poiraud
DP: Alex Lamarque
Post Production Company: Whitehouse Post Productions
Editor: Richard Learoyd
Assistant Editor: Jacob Kuehl
Visual Effects Company: BUF
FX Supervisor & Graphic/Flame Artists:
Post House (online): Vendetta Post
Flame artist -Crawford Reilly
Flame artist - Shauna Prescott
Christopher Reichel - Flame assist
Mix House: PLAY SOUND
Comments
Nice idea, cg's a bit dodge, and dont think you needed the end line 'game on' or the visual of a game table.
Agree, but you know some times is the client who asks for that kind of stuff
True.
Fantastic realisation.
Bravo.
But impossible to use it in France.
supercool!
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great budget!
nice idea gone wrong in the end.. Why "game on"???
I'd have loved it if the world was turning in a wierd way... that'd have added all the more fun.
ideas....30 minutes nahi toh free.
Finally a car company who explains why we need big SUVs in the city
Nice work and a great idea!
that would be a good p.o.p display in a car dealership. nice.. i like at the end when the guy carries his bike upstairs then the camera tilts he stayed the same.
Sincerely,
Arnold Santillan
714-206-2459
beautiful!
http://www.youtube.com/watch?v=h_Y1EPObNHU
Sincerely,
Arnold Santillan
714-206-2459
Gold! This was really f*king cool!!!!
I heard about this concept at the production company I work for. Nice to see what they did with it! Bravo
Gimme a break. This is amazing. If you can't admit that you're one of those sour-grapes creatives.
Compeletley agree. I think if you don't like this you are just bitter.
CA-CA-CA-CANNNES.
Gold. Sure. Don't be a hater.
Really cool. Is the car only available in the US?
I like the idea. But something tells me that this TVC would never make it through some of the European regulatory commissions like the English BACC and French BVP. But I still like it.
Is there an actual game that resembles that box or things falling into numbered holes? I don't recall...
Yes there is an actual game, it's called Labyrynth or some crap. It's hard to complete from what I recall.
Great spot!
great! how i wish i can tink like that!
errr.. im not a professional in this line of work, but i really like to evaluate advertising arts. So pls excuse my thoughts.
Loved this commercial- I actually really like the shot at the end when they pan out and show the game board. Pretty cool.
The reveal is amazing I think this is a tremendous concept really liked watching it. TBWA!!!! Good JOB!
While probably not an idea that awards show judges would go gaga over, it is a tightly produced super entertaining spot with a clear message. It'll most definitely win something in the effects and/or cinematography category if not top honors. Some of the shots are simply amazing!
As someone based in the Big Apple, this spot would've been outrageously funny if it'd been shot entirely in Manhattan. The whole joke and irony of it would hurt us! It's not uncommon to see a crater-sized pothole suddenly open up right beneath you here in the city!! ;D I've also actually witnessed someone fall right into an open manhole a long time ago!
Man, I do miss working for clients with BIG wallets!! Nice work guys.
This ad is very good, i think it will do wonderfully in the shows.
Best spot I have seen all year.
Rob Schwartz and his team of creatives have done something marvelous!!
c'est super!
Pas mal. Way to go California boys. For Cannes we wish you.
You'll always hook me when you play the essential Clash. Great choice, great version of the track.
Really I found the music not as good as you did. I saw a version mit no musik was very good spot grabbed my attention! Fanstastick job
Gold or even Gran Prix…awesome
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