Nissan Qashqai: Artistic Paintball
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You can watch the making of here.
Advertising Agemcy: TBWA\G1, TBWA\Paris, France
Executive Creative directors: Alasdhair MacGregor, Eric Holden, Rémi Noël
Copywriter: Thierry Buriez
Art Director: Alexandre Henry
TV Producer: Maxime Boiron
Account management: Ewan Veitch, Guillaume Chupeau, Célina Eude
Director: Stylewar
Production company: Les Télécréateurs
FX: Mathematics
Audio Post Production: Else\
18 Comments
Why?
Cute, but after Sony Bravia ...
Sony Bravia wannabe.
What does this colors and paint has to do wih tough? Color is for weak, then...?
Absolutely bravia wannabe, clear in the building scene.
love it, dope concept...way better than the print ad, this one makes sense
Exactly, Sony Bravia
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Agree. Cabral inspiration.
www.danielglezmilan.blogspot.com
that car is a sissy! 'uuh i might get dirty!'
Thats what i get from this.
i THINK THIS CONCEPT WORKS ONLY IN TV, NOT IN PRINT.
guy from Nissan - we want something like that sony ad
guy from TBWA Paris - do you have a lot of money?
guy from Nissan - yeap
guy from TBWA Paris - ok, I guess we can do that
like.juan.cabral
sony
I guess it's true that when an urban environment turns against you and your car..
Ambushing you with paint is 'the' weapon of choice.
i dont get it.. but were they trying to splash colors bursts upon the car to give it some color instead of the gray? if not, then whats the point of the stunt act?
| Everartz |
I really admire such teams... First u sell an old idea, second u succeeded to sell idea witch does not say anything about the car:)
And u made an expensive ad with witch in other countries u may finance revolution ! Thas sometin' ! Great!!! By the way, sony sells tv and thats why the color is there.. here u try to sell cars.. Next time try with MUD and trees boys. Good luck.
maybe it's gonna work if the color of the car is only silver.
Creator, are you telling us that Nissan proudly be monocolor? If the answ is yes, I like the idea so much. Congrats!
AV
Terrible Bravia imitation.
Blog | Twitter
sony bravia + some Nippon paint =nissan bravia~~