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Nissan Qashqai: Artistic Paintball

You can watch the making of here.

Advertising Agemcy: TBWA\G1, TBWA\Paris, France
Executive Creative directors: Alasdhair MacGregor, Eric Holden, Rémi Noël
Copywriter: Thierry Buriez
Art Director: Alexandre Henry
TV Producer: Maxime Boiron
Account management: Ewan Veitch, Guillaume Chupeau, Célina Eude
Director: Stylewar
Production company: Les Télécréateurs
FX: Mathematics
Audio Post Production: Else\

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18 comments

Phil Lestino's picture
Phil Lestino
1682 pencils

Why?

spiergallo's picture
spiergallo
69 pencils

Cute, but after Sony Bravia ...

talkingisfree's picture
talkingisfree
2585 pencils

Sony Bravia wannabe.

Marlus Lau's picture
Marlus Lau
1807 pencils

What does this colors and paint has to do wih tough? Color is for weak, then...?

Absolutely bravia wannabe, clear in the building scene.

evaluator's picture
evaluator
12 pencils

love it, dope concept...way better than the print ad, this one makes sense

alexander_bickov's picture
alexander_bickov
3279 pencils

Exactly, Sony Bravia

daniel_glezmilan's picture
daniel_glezmilan
282 pencils

Agree. Cabral inspiration.

Wordnerd's picture
Wordnerd
6662 pencils

that car is a sissy! 'uuh i might get dirty!'

Thats what i get from this.

silvi's picture
silvi
4172 pencils

i THINK THIS CONCEPT WORKS ONLY IN TV, NOT IN PRINT.

alejulimaty's picture
alejulimaty
838 pencils

guy from Nissan - we want something like that sony ad
guy from TBWA Paris - do you have a lot of money?
guy from Nissan - yeap
guy from TBWA Paris - ok, I guess we can do that

alejulimaty's picture
alejulimaty
838 pencils

like.juan.cabral

sloppy4's picture
sloppy4
1496 pencils

sony

Huub's picture
Huub
248 pencils

I guess it's true that when an urban environment turns against you and your car..
Ambushing you with paint is 'the' weapon of choice.

everartz's picture
everartz
7613 pencils

i dont get it.. but were they trying to splash colors bursts upon the car to give it some color instead of the gray? if not, then whats the point of the stunt act?

| Everartz |

Corbeen's picture
Corbeen
1088 pencils

I really admire such teams... First u sell an old idea, second u succeeded to sell idea witch does not say anything about the car:)
And u made an expensive ad with witch in other countries u may finance revolution ! Thas sometin' ! Great!!! By the way, sony sells tv and thats why the color is there.. here u try to sell cars.. Next time try with MUD and trees boys. Good luck.

Viranica's picture
Viranica
230 pencils

maybe it's gonna work if the color of the car is only silver.
Creator, are you telling us that Nissan proudly be monocolor? If the answ is yes, I like the idea so much. Congrats!

brandingworthspreading's picture
brandingworthsp...
648 pencils

Terrible Bravia imitation.

JacelynAngel's picture
JacelynAngel
59 pencils

sony bravia + some Nippon paint =nissan bravia~~

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