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Nissan Leaf: Zero

Advertising Agency: TBWA, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Directors: John Figone, Garman Yip
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: Elizabeth Giersbrook
Production Company: Anonymous
Content Director: Malcom Venville
Executive Producer: Dave Morrison
Line Producer: Jon Benet
Production Supervisor: Alex Fisch
Assistant Production Supervisor: Frederick Shannon
Director of Photography: Tobais Schiliessler
Art Directors: Peter Kohn, Michelle Schrauwers
Editorial Company: Lost Planet
Editors: Hank Corwin, Saar Klein
Assistant Editor: Chris Kursel
Executive Producer: Gary Ward
Producer: Jaclyn Paris
VFX Company: Brewster Parsons
Executive Producer: Darcy Parsons
Flame Artist: Andrew Eksner

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31 comments

Prof's picture
Prof
1453 pencils

Well written

Quite really.

CrackerJackWorks's picture
CrackerJackWorks
10496 pencils

very well done.

Oblabla's picture
Oblabla
298 pencils

like it

Oblabla.wordpress.com

Ron Burgundy's picture
Ron Burgundy
1636 pencils

beautiful copy

sirvan's picture
sirvan
29870 pencils

I like this commercial, but the logic behind the copy is flawed. Right now we get the VAST majority of our electricity from COAL. But this copy pretends like the electricity comes from magical little elves.

The "zero dependance on foreign oil" is accurate. But the rest of the copy is a lie.

This is as bad as what the cigarette companies did for decades.

+++

"I love some things, and don't love some other things."

ivan's picture
ivan

Correct, zero is not really possible at this point, BUT electric cars only consume 10% of the fossil fuels for the same trip as cars running on gasoline. So electric cars are a huge help in cleaning up the environment.

Ivan Raszl, admin of AotW

bakamono's picture
bakamono
1006 pencils

Agree, 0 is what everyone will get in the next 100 years. This ad is on the right track.

They may consume only 10% but think what will happen if everyone suddenly switched to electric.

Anyway does this ad work emotionally? Yes

Is it misleading? Yes

Mission complete.

because therefore it is

Oblabla's picture
Oblabla
298 pencils

i think that if suddenly everyone switch to electric, we would suddenly have a massive reduction on gas emission, which is good.

Oblabla.wordpress.com

bakamono's picture
bakamono
1006 pencils

where will that electicity come from?

because therefore it is

Oblabla's picture
Oblabla
298 pencils

depends on the country but it will definitely reduce the emission if we all turn to electricity.

Oblabla.wordpress.com

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Great copy, love it. "Zero is better then nothing." Really stands out and makes you think. Having said that, no, I don't mean as if it's a live-changer ;p

JeffP's picture
JeffP
810 pencils

I give it one zero

John Deer's picture
John Deer
62 pencils

Wow that's good

jac12345's picture
jac12345
20 pencils

Nice copy. Well put together visuals.

Carlos Aledo's picture
Carlos Aledo
63 pencils

Great concept and visual execution. Well written

rephlex's picture
rephlex
64 pencils

another commercial using circles? that`s recycling!

zero is better then nothing = good copy

aphex

Bacon Face's picture
Bacon Face
107 pencils

voiceover by iron man

jagadeesh's picture
jagadeesh
749 pencils

brilliantly done.

bi_sign's picture
bi_sign
262 pencils

Cool !!!

Draper's picture
Draper
183 pencils

Pretty much the same concept:
http://www.advertolog.com/bmw/adverts/magic-number-3-7644405/

It's not a 0 but a three... but.....

Nice commercial nevertheless.

Magood's picture
Magood
125 pencils

Pretty good:)

kalpesh78's picture
kalpesh78
2580 pencils

beautiful.

ideas....30 minutes nahi toh free.

tebbear's picture
tebbear
59 pencils

just beautiful

ishiboy's picture
ishiboy
497 pencils

Neat!

Temple's picture
Temple
9621 pencils

One would expect more from a Nissan agency.One can recall this multiple zero thing, but much more originally, done with squares, for VW. Nice copy however, although a bit jesuitic.

notanugget's picture
notanugget
135 pencils

Bravo!

sajaanid's picture
sajaanid
10 pencils

pretty good copy but honestly, ugliest car ever.

Mr. Green's picture
Mr. Green
109 pencils

Lovely!

Glut's picture
Glut
3947 pencils

@ that´s right temple

theboylostinwonderland's picture
theboylostinwon...
35 pencils

''zero is better than nothing'' excellent idea.

brendansparrow's picture
brendansparrow
204 pencils

Really well done, great copy.

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