Nissan Leaf: Zero
Advertising Agency: TBWA, USA
Chief Creative Officer: Rob Schwartz
Creative Director: Tito Melega
Associate Creative Directors: John Figone, Garman Yip
Executive Director of Integrated Production: Richard O’Neill
Senior Producer: Elizabeth Giersbrook
Production Company: Anonymous
Content Director: Malcom Venville
Executive Producer: Dave Morrison
Line Producer: Jon Benet
Production Supervisor: Alex Fisch
Assistant Production Supervisor: Frederick Shannon
Director of Photography: Tobais Schiliessler
Art Directors: Peter Kohn, Michelle Schrauwers
Editorial Company: Lost Planet
Editors: Hank Corwin, Saar Klein
Assistant Editor: Chris Kursel
Executive Producer: Gary Ward
Producer: Jaclyn Paris
VFX Company: Brewster Parsons
Executive Producer: Darcy Parsons
Flame Artist: Andrew Eksner
31 Comments
Well written
Quite really.
very well done.
like it
Oblabla.wordpress.com
beautiful copy
I like this commercial, but the logic behind the copy is flawed. Right now we get the VAST majority of our electricity from COAL. But this copy pretends like the electricity comes from magical little elves.
The "zero dependance on foreign oil" is accurate. But the rest of the copy is a lie.
This is as bad as what the cigarette companies did for decades.
+++
"I love some things, and don't love some other things."
Correct, zero is not really possible at this point, BUT electric cars only consume 10% of the fossil fuels for the same trip as cars running on gasoline. So electric cars are a huge help in cleaning up the environment.
Agree, 0 is what everyone will get in the next 100 years. This ad is on the right track.
They may consume only 10% but think what will happen if everyone suddenly switched to electric.
Anyway does this ad work emotionally? Yes
Is it misleading? Yes
Mission complete.
because therefore it is
i think that if suddenly everyone switch to electric, we would suddenly have a massive reduction on gas emission, which is good.
Oblabla.wordpress.com
where will that electicity come from?
because therefore it is
depends on the country but it will definitely reduce the emission if we all turn to electricity.
Oblabla.wordpress.com
Great copy, love it. "Zero is better then nothing." Really stands out and makes you think. Having said that, no, I don't mean as if it's a live-changer ;p
http://jackmancer.com/
http://twitter.com/jackmancer/
I give it one zero
Wow that's good
Nice copy. Well put together visuals.
Great concept and visual execution. Well written
http://www.behance.net/CarlosAledo
another commercial using circles? that`s recycling!
zero is better then nothing = good copy
aphex
voiceover by iron man
brilliantly done.
Cool !!!
Pretty much the same concept:
http://www.advertolog.com/bmw/adverts/magic-number-3-7644405/
It's not a 0 but a three... but.....
Nice commercial nevertheless.
Pretty good:)
beautiful.
ideas....30 minutes nahi toh free.
just beautiful
Neat!
One would expect more from a Nissan agency.One can recall this multiple zero thing, but much more originally, done with squares, for VW. Nice copy however, although a bit jesuitic.
Bravo!
pretty good copy but honestly, ugliest car ever.
Lovely!
@ that´s right temple
''zero is better than nothing'' excellent idea.
Really well done, great copy.