Nissan Leaf: Gas Powered Everything
Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger
27 Comments
I love it!!!
Renault has the same ad!
link: http://youtu.be/qExbhHSHvFI
Renault has nearly a 50% share of Nissan, probably parallel campaigns.
Joe Lapompe, where are you? It would have been a nice commercial if there wasn't this suspicion. But I didn't find info about which one came first.
This is great, nice Volt placement. Similar to these, http://mattbrass.wordpress.com/2011/04/21/dirty-movies/ opposite message.
Wow, one of those rare occasions of simultaneous ideas. Well, the Renault one is much better directed and with a better tagline.
There is no way this can be a coincidence. Renault and Nissan had to be working together on this.
FYI: Renault is allied with Nissan. So the two similar commercials are merely adaptations to suit different markets, nothing more.
Renault and Nissan might be allied but TBWA and Publicis are not. Two different agencies, each one taking credit for its work.
nice one! great production!
nice execution
excellent..
TAMER SAMY
www.leapstudios.net
So in markets, where you have both Nissan and Renault you run the same commercial for 2 different cars? This would be a first in the history of advertising.
Like the ad very much. Good one.
really don't know what to think :
http://www.joelapompe.net/2011/05/28/nissan-leaf-renault-ze-tbwa-publi...
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
lovely execution
- @mbi
such a cool Nissan ad. Love it
My get pregnant blog here: http://getpregnantblog.net/
Meh.
It's pretty simple, really. Take your product's benefit, and put it in this equation:
"Imagine if the world didn't have (benefit)"
Or, take the problem you product is trying to solve, and extrapolate it:
"What if everything in the world (had problem X)?"
Pretty standard fare no matter which of the THREE DIFFERENT AGENCIES did it first.
+++
"I love some things, and don't love some other things."
Nice ad
i love the campaign but 19 creative credits.
Well there's not such thing as a new idea... everything it's done before,
It's about the way you show it saying the same in a different way, ijn a different product... in a way that people have never seen it
But this time is the same campaign saying the same thing with the same point of view for the same category of products...
What happened here is they didn't took the idea further, and they stayed in the first idea, that's why the coincidences in campaigns
anyway is not a bad concept... is just you have to work it a little bit harder
beautifully done, the idea is more of the same.
If this ad is a bite off another,.. Then I can't really stand in it's corner. Great execution, love the thinking, but if it lacks originality...
wonderful!
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What about this mitsubishi ad? Apparently it came out a year ago.
http://www.youtube.com/watch?v=4ez8vWcjUhQ
lovely !
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
great execution.