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Nissan Leaf: Gas Powered Everything

Advertising Agency: TBWA, USA
Chief Creative Officers: Rob Schwartz, Jack Neary
Group Creative Directors: Chris Adams, Margaret Keene
Creative Directors: Tito Melega, Allen Oke, Mark Mason
Associate Creative Directors: Glenn Sanders, Dylan Schwartz, Jonathan Smith, Chris Lynch, Jeff Kemhadjian
Art Directors: Bill Hornstein, Alex Haglund, Rodger Eyre, Vlad Ivangorodsky
Copywriters: Dylan Meagher, Marcin Markiewicz, Ron Schlessinger

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26 comments

kleenex's picture
kleenex
25210 pencils

I love it!!!

fernando lucas's picture
fernando lucas
8 pencils

Renault has the same ad!
link: http://youtu.be/qExbhHSHvFI

mdb1974's picture
mdb1974
411 pencils

Renault has nearly a 50% share of Nissan, probably parallel campaigns.

Galo's picture
Galo
441 pencils

Joe Lapompe, where are you? It would have been a nice commercial if there wasn't this suspicion. But I didn't find info about which one came first.

mdb1974's picture
mdb1974
411 pencils

This is great, nice Volt placement. Similar to these, http://mattbrass.wordpress.com/2011/04/21/dirty-movies/ opposite message.

Temple's picture
Temple
9621 pencils

Wow, one of those rare occasions of simultaneous ideas. Well, the Renault one is much better directed and with a better tagline.

adadict's picture
adadict
49 pencils

There is no way this can be a coincidence. Renault and Nissan had to be working together on this.

Reality Check's picture
Reality Check
1790 pencils

FYI: Renault is allied with Nissan. So the two similar commercials are merely adaptations to suit different markets, nothing more.

atb2005's picture
atb2005
13567 pencils

Renault and Nissan might be allied but TBWA and Publicis are not. Two different agencies, each one taking credit for its work.

renatonl's picture
renatonl
76 pencils

nice one! great production!

Bife's picture
Bife
101 pencils

nice execution

tamer samy's picture
tamer samy
683 pencils

excellent..

Temple's picture
Temple
9621 pencils

So in markets, where you have both Nissan and Renault you run the same commercial for 2 different cars? This would be a first in the history of advertising.

ambareesha's picture
ambareesha
255 pencils

lovely execution

- @mbi

Isabelle102's picture
Isabelle102
2 pencils

such a cool Nissan ad. Love it

My get pregnant blog here: http://getpregnantblog.net/

sirvan's picture
sirvan
29870 pencils

Meh.

It's pretty simple, really. Take your product's benefit, and put it in this equation:

"Imagine if the world didn't have (benefit)"

Or, take the problem you product is trying to solve, and extrapolate it:

"What if everything in the world (had problem X)?"

Pretty standard fare no matter which of the THREE DIFFERENT AGENCIES did it first.

+++

"I love some things, and don't love some other things."

purshotham's picture
purshotham
455 pencils

Nice ad

newman's picture
newman
4 pencils

i love the campaign but 19 creative credits.

niniasufle's picture
niniasufle
407 pencils

Well there's not such thing as a new idea... everything it's done before,
It's about the way you show it saying the same in a different way, ijn a different product... in a way that people have never seen it
But this time is the same campaign saying the same thing with the same point of view for the same category of products...
What happened here is they didn't took the idea further, and they stayed in the first idea, that's why the coincidences in campaigns
anyway is not a bad concept... is just you have to work it a little bit harder

Glut's picture
Glut
3947 pencils

beautifully done, the idea is more of the same.

Ed Rapport's picture
Ed Rapport
724 pencils

If this ad is a bite off another,.. Then I can't really stand in it's corner. Great execution, love the thinking, but if it lacks originality...

zheniasavina's picture
zheniasavina
32 pencils

wonderful!

knucklebum's picture
knucklebum
12 pencils

What about this mitsubishi ad? Apparently it came out a year ago.

http://www.youtube.com/watch?v=4ez8vWcjUhQ

Hadrons's picture
Hadrons
5743 pencils

lovely !

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

The Mad Adder's picture
The Mad Adder
212 pencils

great execution.

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