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Nissan Juke: The Dread

Advertising Agency: TBWA, Toronto, Canada
Chief Creative Office: Jack Neary
Creative Directors: Mark Mason, Allen Oke, James Ansley
Copywriter: Graeme Campbell
Art Director: Cliff Seto, Mark Mason
Agency Producer: Nadya MacNeil, Lindsay Hutchison
Group Account Director: Richard Phillips
Account Director: Trevor Byrne
Director: Psyop
Production Company: Psyop
Psyop Creative Director: Laurent Ledru
Visual Effects: MassMarket
Executive Producer: Christine Schneider
Producer: Leighton Greer
VFX Supervisor: Kyle Cassidy
Animation Supervisor: Dan Vislocky
PreViz Supervisor: Matt Connolly
Composite Supervisor: Shahana Kahn
Modeling Supervisor: Andy Kim
Matte Painting Supervisor: Matt Conway

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14 comments

Guest's picture
Guest

Fantastic, feels like we are going to have a part two here...

tirthomitro's picture
tirthomitro
2722 pencils

AWESOME!!!!!

they showed me a picture & i laughed
dignity has never been photographed

Hibon's picture
Hibon
3731 pencils

Great... but the world JUKE lives is not my world . ( incredible what people doo to sell a car)

Simple ideas are the best !

Guest's picture
Guest

AMAZING!

dizzz's picture
dizzz
80 pencils

rocks!

Temple's picture
Temple
9621 pencils

It seems there is a strategy in Nissan's car ads, which is a great plus for its agencies worldwide, but come on guys, this is neither amazing nor great. Very basic.

ambareesha's picture
ambareesha
255 pencils

rocks

@

- @mbi

Jai Bahal's picture
Jai Bahal
21 pencils

haha... i love the line,"its got a big big TURBO heart"

JAI - Just Another Idiot

Guest's picture
Guest

not impressed. the big metal robot has been inspired from transformers 2.

Guest's picture
Guest

inspirations comes from a million different places. Of all critiques you could have given of this commercial, you chose "the robot was inspired from transformers"?

CuriousPencil's picture
CuriousPencil
4227 pencils

Yes, when it was patently ripped directly from The Iron Giant, inspired by Ted Hughes's poem The Iron Man. http://movies.tvguide.com/iron-giant/134112. Good for you, Guest, for standing up for the oft-neglected world of poetry.

alexander_bickov's picture
alexander_bickov
3279 pencils

Trash

CuriousPencil's picture
CuriousPencil
4227 pencils

*What* client, under *what* medication, strapped to *what* gurney, could EVER approve a fucking campaign that includes the line

"So ends the story of Juke"?

Show's over, Nissan, you've blown hundreds of thousands on a good looking ad that does nothing but put your product in the past.

Not approved.

Beamen's picture
Beamen
227 pencils

I don't like it so much... Too fake, too pueril. And poor robot...

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