Nissan: Innovation for All, Polar Bear

Advertising Agency: TBWA, USA


ivan's picture

Watch the making of as well:

Ivan Raszl, admin of AotW

atb2005's picture
13567 pencils

Copyranter said it best: ad that comes from a "car company whose (non-electric) cars are helping to destroy the bear's ice pack" It's manipulative indeed. That said, the production is top notch. The spot is a bit of a tear jerker (what they were aiming for)

ivan's picture

Yet, our best chances to reinvent the current economy is not with greenpeace and other noble organizations, but with car and energy companies. If they can figure out a way to monetize our hope for a green future they will not only talk about it, but will actually make it happen.

Ivan Raszl, admin of AotW

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Started great but the sales part, zzzzz.

Hibon's picture
3736 pencils

Agree.(very nice work)

Simple ideas are the best !

Reality Check's picture
Reality Check
1865 pencils

As insightful as it is enjoyable.

ofband's picture
81 pencils

nice work : Aggie nice actor

You can do it !

thedesignaddict's picture
5415 pencils

Incredible production values. Great resolve. I love it.

sirvan's picture
29870 pencils

Like the "Bears Falling from the Sky" ad, it's a bit heavy handed (though not AS heavy handed). That said, this is done very well. Nice.


"I love some things, and don't love some other things."

kalpesh78's picture
2580 pencils

Loved it.

The VO could've be more audible.

ideas....30 minutes nahi toh free.

bobby666's picture
1460 pencils


bobby666's picture
1460 pencils

simply brilliant. great production value. classic stuff guys.

Paridhi.'s picture
122 pencils

Wow..! thats a lovely bear...
i liked d photography part, n the concepts used in it...
n i loved the bear's expressions...watched it 4 times..
bt i m not sure how well the message connects the it was worth watching...

keithstoeckeler's picture
425 pencils

Very well done creative to talk global warming, a topic a lot of people have beaten into the ground.

Guest's picture

Nice production quality. I kept waiting for the bottle of Coca-Cola. I thought the spot was a bit lame.

kondensofke's picture
338 pencils

i hope the bear got paid :>

Hiperion's picture
3138 pencils

Maybe a little direct...but i like it

ritalvdb's picture
33 pencils

The story is predictable, the art direction of the spot itself is nice.

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