Nissan Frontier: Mountain Ride

Advertising Agency: TBWA\Chiat\Day, USA
Chief Creative Officer: Rob Schwartz
Creative Director, Americas: Tito Melega
Associate Creative Directors: Jason Locey, Nik Piscitello
Managing Director: Jon Castle
Account Directors: Ben Muldrew, Bonnie Schwartz
Management Supervisors: James Aardahl, Val Tyll
Account Supervisor: Liz Lefler
Account Executive: Elisa Kupferschmidt
Assistant Account Executive: Kelly Glover
Account Group Assistant: Andi Lichtenfeld
Product Strategy Director: Joel Weeks
Sr. Product Strategist: Mark McNaul
Senior Planner: Christine Schnaitter
Executive Director of Integrated Production: Richard O'Neill
Executive Producer: Elaine Hinton
Producer: Katie Lambrecht
Assistant Producer: Katie Johnson
Traffic Coordinator: Malika Jones
Production Company: Harvest Films
Director: Baker Smith
Head of Production: Rob Sexton

Executive Producer: Bonnie Goldfarb
Executive Producer: Scott Howard

Producer: Vincent Oster
Production Supervisor: Tanya Stephens
Asst. Production Supervisor: Melanie Melnyk
Assistant Director: Brad Stevenson
2nd Assistant Director: Patrick Farrell
Director of Photography: Chris Soos
1st AC: Lisa Byall
2nd AC: Carrie Lazar
D.I.T.: Brandon McKenzie
Editorial Company: Venice Beach Editorial
Executive Producer: Hunter Conner
Editor: Rich Shambaugh
Assistant Editor: Eric Rusch
Visual EFX Company: Zoic
Executive Producer: Ian Unterrainer
Producer: Jennie Burnett
Visual EFX Supervisor: Steve Meyer
CG Supervisor: Andy Wilkoff
Special EFX Company: Robot Repair
West Coast Creative Director: Doug Darnell


sergeo_syd's picture
603 pencils

It's a bit annoying somehow. Made me feel cheap, like an ad for the sake of fillng up space. - Film Production Management

sergeo_syd's picture
603 pencils

Again. Does it really take this many people to make this crap? Alot fewer could have done a crap enough job. - Film Production Management

kleenex's picture
34103 pencils

100% right, this ad is pure space filling junk.

馬善好's picture
25 pencils


MicheleVirgilio's picture
2617 pencils

Not bad. Nice idea

Temple's picture
10845 pencils

Feels like recycling a viral idea that was cool 3 or 4 years ago.

gadgets's picture
1063 pencils

Maybe next time Nissan, maybe...

Hadrons's picture
5991 pencils

it reminds me the Hubba Bubba slogan: "blow it out of proportions" :-))


Nike Diesel's picture
Nike Diesel
13389 pencils

"Let's make a viral video". Sorry, but this is outdated and lame.

michaelcarwile's picture
2 pencils

Maybe it is old, recycled, and a bit boring. I still like it though. I think it is fun and still gives us our fantasy of doing awesome things some hope. I just watched this on TV last night and told my wife how I enjoyed it.

Lazarus's picture
1538 pencils

Not great.

simonds08's picture
598 pencils

somehow the proportions of the truck to the slope were off which made it look even more unrealistic. either way i didn't like it... i did however like the disclaimers.

mitali prasad's picture
mitali prasad
408 pencils

why guys...i liked it....the guy seemed to have enjoyed riding in the snow...

Yarp's picture
387 pencils

Feels recycled because it is...from Toyota and Saatchi:

Yarp's picture
387 pencils

Did a little digging...Also done by the same director. Bah!

Check the credits:

sirvan's picture
29870 pencils

Really really really don't like these. They're just lying. And this particular one is terrible CGI.


"I love some things, and don't love some other things."

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