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Nintendo Jam Sessions: Sponge

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Richard Maddocks
Deputy Creative Director: Steve Cochran
Art Directors: Jonathan McMahon
Copywriters: Jonathan McMahon
Agency producer: Jonathan Gerard
Account Executive: Lucy Pilkington
Director: Sam Peacocke
Producers: Mark Foster, Claire Thompson

33 comments

johnston's picture
johnston
144 pencils

And this is supposed to motivate parents to go out and buy their kids this game? Hmm.

Jet Lee's picture
Jet Lee
127 pencils

And supposed to motivate the kids too to say, 'Wowowo, that's fuckin' cool. I want that game and swear at my mum and fuck my aunty'.

sick..

Edo's picture
Edo
16 pencils

This is the most unsensitive, stupid ad i have ever seen.

Andal's picture
Andal
863 pencils

Tasteless.
__________________________
Smart and Funny Signature.

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It's so easy to critic.

copycomoelcopi's picture
copycomoelcopi
822 pencils

but the mom was hot!

kalpesh78's picture
kalpesh78
2580 pencils

these are pretty bad... unless the parents are rockstars themselves. no wonder videogames get a bad name.

ideas....30 minutes nahi toh free.

ispeak's picture
ispeak
90 pencils

what a waste of time, energy, money and expectation. Which school of thought says "you need to abuse ur mom to be a rockstar" ?

really BAD!!

adcook's picture
adcook
156 pencils

Whatever..all the above comments sound like typical suits comments..Good on Colenso for such work (and to the suits there - who've got the balls to seel such great stuff).. All you above (with the exception of copycomoelcopi sound like a bunch of jealous shits..

Andal's picture
Andal
863 pencils

You are funny.
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Smart and Funny Signature.

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It's so easy to critic.

copythat's picture
copythat
4 pencils

And you sound like one of the overly sensitive creatives that made this terrible campaign.

adcook's picture
adcook
156 pencils

As a matter of fact I'm not. I'm on the opposite side of the globe. And that's such a nice name you got there - bet your book reflects your name.

mikelite's picture
mikelite
1031 pencils

no, he sounds like a junior with zero experience.

http://mikelightman.com/blog

ringodreammer's picture
ringodreammer
2 pencils

Thanks for the good humour.LoL

locolos's picture
locolos
2 pencils

entertaining, and a good laugh. What the hell else are you expecting from video game advertising. Stop bitching... just enjoy.

penfold's picture
penfold
8 pencils

I can't believe people take offence. Jesus Christ! (you'll probably take offence to that too) It's obviously about the kid getting a rockstar attitude and acting like one.

linotype's picture
linotype
69 pencils

This is just the best of the day, So strong concept

raverus's picture
raverus
1476 pencils

Crap work, no wonder it's available in NZ

adcook's picture
adcook
156 pencils

What have you done that's better?

kyarajesh's picture
kyarajesh
90 pencils

criminal

j2mango's picture
j2mango
534 pencils

its really stupid,stupid,stupid!

smudge23's picture
smudge23
171 pencils

It's not aimed at kids. It's aimed at 18+ like most video games. This is a cinema ad surely. So parents don't enter into it.

kc_brock's picture
kc_brock
703 pencils

exactly. and the target will buy.

it's really f'ing good!

rd

Belgian's picture
Belgian
12 pencils

Really really good, next winner in Cannes, you'll see

Don Draper's picture
Don Draper
144 pencils

Hilarious stuff. Perfect attitude. And that kid is is a great actor. Have his agent call me.

Tincho's picture
Tincho
1093 pencils

The rockin attitude of the boy is awesome, rockin actor.

...but HEY!... parents are the ones that pay for that game... if you put "the mom" in that situation I doubt she is going to get that game for her children. You have to think that parents (Mothers most of all) use to be very sesitive to this things.

You should have used that talented young actor in a less dramatic situation.

novel's picture
novel
190 pencils

fuc**ng stupid ad

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Ron Jeremy's picture
Ron Jeremy
92 pencils

Very scam. Show me a media sheet and I'll believe it ran.

RM's picture
RM
419 pencils

Of course it didn't run on free to air or pay tv, it's just a viral spot, and it happens to have everyone on this site talking about it. It's done it's job, very entertaining, can't wait for the next ones

Guest commenter's picture
Guest commenter

AHAHAHAHAHAHA!

Guest's picture
Guest

i never bad rate an AD here.. but that was FUCKING RIDICULOUS

soulpheonix3996's picture
soulpheonix3996
53 pencils

the boy's a good actor, but is this really supposed to get the parents to buy the game just so their kid can swear at them. After all, who has the money control? The parents do.

Temple's picture
Temple
10844 pencils

still a fuckup after 3 years.

Guest's picture
Guest

I love it. best advertisment ever.

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