Nintendo Jam Sessions: Sponge
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Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Richard Maddocks
Deputy Creative Director: Steve Cochran
Art Directors: Jonathan McMahon
Copywriters: Jonathan McMahon
Agency producer: Jonathan Gerard
Account Executive: Lucy Pilkington
Director: Sam Peacocke
Producers: Mark Foster, Claire Thompson
33 Comments
And this is supposed to motivate parents to go out and buy their kids this game? Hmm.
And supposed to motivate the kids too to say, 'Wowowo, that's fuckin' cool. I want that game and swear at my mum and fuck my aunty'.
sick..
This is the most unsensitive, stupid ad i have ever seen.
Tasteless.
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It's so easy to critic.
but the mom was hot!
these are pretty bad... unless the parents are rockstars themselves. no wonder videogames get a bad name.
ideas....30 minutes nahi toh free.
what a waste of time, energy, money and expectation. Which school of thought says "you need to abuse ur mom to be a rockstar" ?
really BAD!!
Whatever..all the above comments sound like typical suits comments..Good on Colenso for such work (and to the suits there - who've got the balls to seel such great stuff).. All you above (with the exception of copycomoelcopi sound like a bunch of jealous shits..
You are funny.
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It's so easy to critic.
And you sound like one of the overly sensitive creatives that made this terrible campaign.
As a matter of fact I'm not. I'm on the opposite side of the globe. And that's such a nice name you got there - bet your book reflects your name.
no, he sounds like a junior with zero experience.
• http://mikelightman.com/blog •
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Thanks for the good humour.LoL
entertaining, and a good laugh. What the hell else are you expecting from video game advertising. Stop bitching... just enjoy.
I can't believe people take offence. Jesus Christ! (you'll probably take offence to that too) It's obviously about the kid getting a rockstar attitude and acting like one.
This is just the best of the day, So strong concept
Crap work, no wonder it's available in NZ
What have you done that's better?
criminal
its really stupid,stupid,stupid!
It's not aimed at kids. It's aimed at 18+ like most video games. This is a cinema ad surely. So parents don't enter into it.
exactly. and the target will buy.
it's really f'ing good!
rd
Really really good, next winner in Cannes, you'll see
Hilarious stuff. Perfect attitude. And that kid is is a great actor. Have his agent call me.
The rockin attitude of the boy is awesome, rockin actor.
...but HEY!... parents are the ones that pay for that game... if you put "the mom" in that situation I doubt she is going to get that game for her children. You have to think that parents (Mothers most of all) use to be very sesitive to this things.
You should have used that talented young actor in a less dramatic situation.
fuc**ng stupid ad
::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
::son of mount malang::
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::
Very scam. Show me a media sheet and I'll believe it ran.
Of course it didn't run on free to air or pay tv, it's just a viral spot, and it happens to have everyone on this site talking about it. It's done it's job, very entertaining, can't wait for the next ones
AHAHAHAHAHAHA!
i never bad rate an AD here.. but that was FUCKING RIDICULOUS
the boy's a good actor, but is this really supposed to get the parents to buy the game just so their kid can swear at them. After all, who has the money control? The parents do.
still a fuckup after 3 years.
I love it. best advertisment ever.