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Comments (28)

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Highest Rated

GustavinJD's picture
GustavinJD
Activity Score 8

Amazing!!!......Great idea and simple

RicardoOliveira1987's picture
RicardoOliveira1987
Activity Score 65

Good concept, good finale... not brilliant though and certainly not the best work we've seen so far from Nike

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

Asynchrone's picture
Asynchrone
Activity Score 318

It will be better, if one of the zombies (with Nike) will always run faster than others and catched all victums >___<

Guest's picture
Guest

Is this a copy?
Or nike taked the idea with permision?

Wordnerd's picture
Wordnerd
Activity Score 6692

I think you could rather call this student work a copy of this:
http://www.youtube.com/watch?v=GX-QhoihLeI

I don't thought ;) just wanted to show nike did stuff in that 'genre' years ago.

ad shark's picture
ad shark
Activity Score 186

is this scam or what?
the idea is not that good and the crafting is worst.
agency?

JeffP's picture
JeffP
Activity Score 810

The end is good and could have been the catalyst for a great ad, but the zombies killed it.

shortafella's picture
shortafella
Activity Score 1063

good one! the idea is simple and nice. respect

Guest's picture
Guest

How made the music? It's great!

rehpani's picture
rehpani
Activity Score 312

LA IDEA ES MUY BUENA PERO
POR QUÉ SE PONE LOS ZAPATOS DESAMARRADOS???
OSEA ES MEJOR CORRER SIN ZAPATOS QUE CON ZAPATOS DESAMARRADOS

Guest's picture
Guest

Bad Idea, bad film, bad concept, bad end. Nobody sleep with the shoes, its false. Its predictable

Guest's picture
Guest
Guest's picture
Guest

HAHAHAAH!!!! i bursted out laughing at the end even though i KNEW it was gunna end that way!

Guest's picture
Guest

"nobody sleep with the shoes" no way you just said that... of course no one does, that's the point. I believe this was made in 2008, but it is just a project made by the director with some students. I know because I was one of them. I think it's good, music is great.

kholm's picture
kholm
Activity Score 69

The first minute is really hard to watch. Love the ending. They apparently they felt the need to expanded on their "because the fatties get eaten first" campaign: http://bit.ly/gNv5IA

Guest's picture
Guest

Great!!

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Cool!

morse's picture
morse
Activity Score 17364

It's pretty cool how the hero is comforted from his nightmares by his Nikes. :)

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

backwork's picture
backwork
Activity Score 6

like the ending ,so funning.

Guest's picture
Guest

The idea is funny. It has been used before by Nike. But the associating image of the brand (nightmare perhaps?) is not that impressive. I understand the idea of assuring touch, but no one wants to buy stuff that reminds him of nightmare. Watch out for the fear factor.

Guest's picture
Guest

Shoody execution.

dadada's picture
dadada
Activity Score 1720

ok, average+

Everybody is creative, be yourself.

chennoah's picture
chennoah
Activity Score 4

good idea very good music didnt like the way they shoot it

Robwanali's picture
Robwanali
Activity Score 130

awesome work.

Sdb's picture
Sdb
Activity Score 1362

What Nike wanted to say is clearly understandable..

Sdb's picture
Sdb
Activity Score 1362

What Nike wanted to convey is clear..

SomeDude's picture
SomeDude
Activity Score 53

Fun. Don't over analyze it.

GustavinJD's picture
GustavinJD
Activity Score 8

Amazing!!!......Great idea and simple

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