Nike: Spotlight
Advertising Agency: Wieden + Kennedy, Portland, OR, USA
Global Creative Director: Alberto Ponte
Associate Producer: Dale Nicholls
Global Creative Director: Ryan O'Rourke
Copywriter: Brandon Pierce
Art Director: Aramis Israel
Director of Broadcast Productions: Ben Grylewicz
Producer: Jen Dennis
Director of Business Affairs: Amber Lavender
Global Account Director: Karrelle Dixon
Account Supervisor: Ryan Johnson
Account Executive: Dino Xu
Production Co: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer / Owner: Jackie Kelman Bisbee
Executive Producer / Head of Production: Dinah Rodriguez
Executive Producer: Mary Ann Marino
Line Producer: Aris McGarry
Editorial Rock Paper Scissors
Editors: Carlos Arais, Adam Pertofsky
Executive Producer: Carol Lynn Weaver
Post FX: A52
VFX Artist: Patrick Murphy
Producer: Scott Boyajan
13 comments
Nice marketing move, nice commercial.
Meh.
I just thought it was pretty boring. Was waiting for a payoff to blow me away but it didn't happen.
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I like the courageous list of credentials. Expected more from Wieden + Kennedy. They have been handling the brand for so long.
shahid
Seeing W+K Portland and Nike in the same page, got excited. Underwhelmed.
Very underwhelming indeed.
too long
it was good even without a major payoff.
Weiden did some good work back in the day. But it's been a while since I've seen anything that lives up to their reputation.
Talk about companies that will have a hard time because of the NBA lockout, Nike is one of them.
Not a bad commercial, just not a great one.
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Pretty to watch, but pretty boring to.
i got excited clicking this ad since it's nike and W+K
disappointed tho :(
better not get my hopes high next time...
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Zzzzzzzzzz