Nike: Spotlight

Advertising Agency: Wieden + Kennedy, Portland, OR, USA
Global Creative Director: Alberto Ponte
Associate Producer: Dale Nicholls
Global Creative Director: Ryan O'Rourke
Copywriter: Brandon Pierce
Art Director: Aramis Israel
Director of Broadcast Productions: Ben Grylewicz
Producer: Jen Dennis
Director of Business Affairs: Amber Lavender
Global Account Director: Karrelle Dixon
Account Supervisor: Ryan Johnson
Account Executive: Dino Xu
Production Co: Park Pictures
Director / Director of Photography: Lance Acord
Executive Producer / Owner: Jackie Kelman Bisbee
Executive Producer / Head of Production: Dinah Rodriguez
Executive Producer: Mary Ann Marino
Line Producer: Aris McGarry
Editorial Rock Paper Scissors
Editors: Carlos Arais, Adam Pertofsky
Executive Producer: Carol Lynn Weaver
Post FX: A52
VFX Artist: Patrick Murphy
Producer: Scott Boyajan

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13 comments

Temple's picture
Temple
9613 pencils

Nice marketing move, nice commercial.

thedesignaddict's picture
thedesignaddict
5202 pencils

Meh.

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

I just thought it was pretty boring. Was waiting for a payoff to blow me away but it didn't happen.

shahidali's picture
shahidali
4063 pencils

I like the courageous list of credentials. Expected more from Wieden + Kennedy. They have been handling the brand for so long.

shahid

andylefty's picture
andylefty
4535 pencils

Seeing W+K Portland and Nike in the same page, got excited. Underwhelmed.

abake's picture
abake
1222 pencils

Very underwhelming indeed.

mireia's picture
mireia
309 pencils

too long

kleenex's picture
kleenex
22696 pencils

it was good even without a major payoff.

vote4pedro's picture
vote4pedro
4601 pencils

Weiden did some good work back in the day. But it's been a while since I've seen anything that lives up to their reputation.

Lawson Hembree's picture
Lawson Hembree
456 pencils

Talk about companies that will have a hard time because of the NBA lockout, Nike is one of them.

Not a bad commercial, just not a great one.

alexander_wright's picture
alexander_wright
4 pencils

Pretty to watch, but pretty boring to.

pindi's picture
pindi
111 pencils

i got excited clicking this ad since it's nike and W+K

disappointed tho :(
better not get my hopes high next time...

Baelin's picture
Baelin
277 pencils

Zzzzzzzzzz

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