January 2011
Advertising Agency: Wieden+Kennedy, Tokyo, Japan
Executive Creative Directors: Frank Hahn, Naoki Ito
Director / Editor / Animator: Genki Ito
Art Director: Naoki Ga
Copywriters: Hiroshi Kuyama, Andrew Miller
Interactive Copy Writer: Takayuki Rokutan
Account Supervisor: Kohei Adachi
Music: toe
Logotype / Typeface: Masanori Sakamoto
Digital Production: Root Communications
Technical Director: Toru Terashima
Director: Hiromi Yoshikawa
Systems Engineer / Programmers: Tsuyoshi Tanaka, Masatoshi Fujiyama
Markup Engineer: Takeshi Ninomiya
Interactive Designer / Flash Develop: Ken Murayama
Art Director / Designer: Masanori Sakamoto
Film Production: Rooftop
Producers: Kenji Yamamoto, Masahiko Abe
Production Manager: Poco Saito
Director of Photography: Naoki Noda
Photographer: Akihiro Ito
Producers: Wataru Nakata, Kenji Hashimoto, Akihiro Oshima
Retoucher: Shinji Sato

Comments (9)

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Highest Rated

Sdb's picture
Activity Score 1362

The idea could have been more stronger

talkingisfree's picture
Activity Score 2712

really good

morse's picture
Activity Score 17548

Nice, but Nike set the standard really high for itself. I expect much more.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hm I'm not that fond of it. It's lacking some communication for me, some sense.

kleenex's picture
Activity Score 45846

Very interesting.

oanabarbu10's picture
Activity Score 105

A lot of typo in this Nike ad. A bit unusual for them, don't you think?

simon.gross's picture
Activity Score 541

Nice photography. Weak idea.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

I like the perspective of the reminds me of Videography done in the movie Enter the Void

pitted prunes's picture
pitted prunes
Activity Score 216

nice typography.. but rather unconvincing that the next one should be me. there's no purpose and point behind that motivates me to be the next runner..

Sdb's picture
Activity Score 1362

The idea could have been more stronger