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Nike: Pretty, Maria Sharapova

Agency: Wieden & Kennedy, Portland, USA
Agency Producer: Robyn Boardman
Creative Director: Steve Luker
Copywriter: Alberto Ponte
Copywriter: Sheena Brady
Art Director: Mira Kaddoura
Production Co: Smuggler
Director: Ivan Zacharias
Exec. Producers: Nick Landon & Patrick Milling Smith & Brian Carmody
DP: Bob Raggozine
Editor: Filip Malasek @ Robata
Post/EFX: The Mill

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21 comments

Rusio's picture
Rusio
326 pencils

Nice idea. Play with stereotypes in sports.
Thumbs Up

LSR's picture
LSR
17 pencils

Aaaaw.. great!

Rusio's picture
Rusio
326 pencils

Ivan, this is just one ad or there`s a campaign?

ivan's picture
ivan

I only got this one. I don't know if this is a campaign... Will try to find out.

Ivan Raszl, admin of AotW

wgeddes's picture
wgeddes
298 pencils

i think its just one. this ran all the time in the states, and i didn't see any others.

http://www.freerangerobot.com

• ω •'s picture
• ω •
243 pencils

wow...respect!

Chocolat's picture
Chocolat
288 pencils

lovely :)

kalpesh78's picture
kalpesh78
2580 pencils

Awesome...

ideas....30 minutes nahi toh free.

klek's picture
klek
58 pencils

Hahaaha nice one :)

Yamu's picture
Yamu
8 pencils

excellent

Tapper's picture
Tapper
490 pencils

Shit-hot.

Strip. Strip. Strip.

wgeddes's picture
wgeddes
298 pencils

ive always liked this one.

lsadunb's picture
lsadunb
575 pencils

Probably a Lion for 2 reasons:

1) It's a good idea.
2) It's Nike's.

Rusio's picture
Rusio
326 pencils

Definetly a Lion because:
Once again Nike comes out with a great idea.

Rog's picture
Rog
6094 pencils

Cute.
You enjoy the journey.
But, you know where you're going.
(And Serena is kicking her grunting ass!)

>>>> That's not an ad. THIS is an ad.

slim's picture
slim
1047 pencils

Forget that it's Nikes. (Should they be marked down because they have a reputation for doing great work?) The idea is fresh. The execution is flawless. And it speaks the truth.

Thiago Aranha's picture
Thiago Aranha
121 pencils

Fu***ing awesome!!! Love it!! Nice twist..

boxitron's picture
boxitron
8 pencils

I wander: How many of the ppl that posted comments on this particular ad have at least took part in a production this huuuuge?

kandi's picture
kandi
204 pencils

she's sooooo pretty...

suradej's picture
suradej
8 pencils

very nice casting especially the camera guy. he look very a camera guy..... pretty

Schizzy's picture
Schizzy
205 pencils

Has nobody wondered why she's still wearing her earrings on the court?

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