Nike: Pretty, Maria Sharapova

Your browser is not able to display this multimedia content.

Problems viewing videos?
Download latest Quicktime Player

Agency: Wieden & Kennedy, Portland, USA
Agency Producer: Robyn Boardman
Creative Director: Steve Luker
Copywriter: Alberto Ponte
Copywriter: Sheena Brady
Art Director: Mira Kaddoura
Production Co: Smuggler
Director: Ivan Zacharias
Exec. Producers: Nick Landon & Patrick Milling Smith & Brian Carmody
DP: Bob Raggozine
Editor: Filip Malasek @ Robata
Post/EFX: The Mill

Your rating: None Average: 7.7 (3 votes)
  • Delicious
  • Digg
  • Reddit
  • StumbleUpon
  • Newsvine
  • Facebook
  • Google

Comments

Submitted by Rusio on Sat, 2007-03-31 23:35.

Nice idea. Play with stereotypes in sports.
Thumbs Up

Submitted by LSR on Sat, 2007-03-31 23:42.

Aaaaw.. great!

Submitted by Rusio on Sat, 2007-03-31 23:54.

Ivan, this is just one ad or there`s a campaign?

ivan's picture
Submitted by ivan on Sun, 2007-04-01 00:36.

I only got this one. I don't know if this is a campaign... Will try to find out.

Submitted by wgeddes on Sun, 2007-04-01 16:53.

i think its just one. this ran all the time in the states, and i didn't see any others.

http://www.freerangerobot.com

Submitted by • ω • on Sun, 2007-04-01 00:34.

wow...respect!

Submitted by Chocolat on Sun, 2007-04-01 01:30.

lovely :)

Submitted by kalpesh78 on Sun, 2007-04-01 01:30.

Awesome...

ideas....30 minutes nahi toh free.

Submitted by klek on Sun, 2007-04-01 02:42.

Hahaaha nice one :)

http://www.klek-design.com
now on a new url!!

Submitted by Yamu on Sun, 2007-04-01 02:50.

excellent

Submitted by jjprojects on Sun, 2007-04-01 04:46.

Nice!
Here's an interesting aside on W&K for those interested. Nike's searching for a new interactive shop.

http://jjprojects.blogspot.com/2007/03/nike-wake-up-call.html

jjprojects blog: on interactive advertising, digital marketing and creativity

Submitted by Tapper on Sun, 2007-04-01 08:06.

Shit-hot.

Strip. Strip. Strip.

Submitted by wgeddes on Sun, 2007-04-01 11:44.

ive always liked this one.

Submitted by lsadunb on Sun, 2007-04-01 13:40.

Probably a Lion for 2 reasons:

1) It's a good idea.
2) It's Nike's.

Submitted by Rusio on Sun, 2007-04-01 17:58.

Definetly a Lion because:
Once again Nike comes out with a great idea.

Submitted by Rog on Sun, 2007-04-01 20:17.

Cute.
You enjoy the journey.
But, you know where you're going.
(And Serena is kicking her grunting ass!)

>>>> That's not an ad. THIS is an ad.

Submitted by slim on Mon, 2007-04-02 04:55.

Forget that it's Nikes. (Should they be marked down because they have a reputation for doing great work?) The idea is fresh. The execution is flawless. And it speaks the truth.

Submitted by Thiago Aranha on Mon, 2007-04-02 07:22.

Fu***ing awesome!!! Love it!! Nice twist..

Lorem Ipsum dolor sit amet...

Submitted by boxitron on Wed, 2007-04-04 06:35.

I wander: How many of the ppl that posted comments on this particular ad have at least took part in a production this huuuuge?

Submitted by kandi on Tue, 2007-04-10 04:00.

she's sooooo pretty...

Submitted by suradej on Fri, 2007-05-11 04:28.

very nice casting especially the camera guy. he look very a camera guy..... pretty

Submitted by Schizzy on Fri, 2007-10-19 06:53.

Has nobody wondered why she's still wearing her earrings on the court?

Post new comment

The content of this field is kept private and will not be shown publicly.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options