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Nike: My Time is Now

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Directors: Tony Davidson, Kim Papworth
Creative Director: Stuart Harkness
Interactive Creative Lead: Scott Dungate
Creatives: Ben Everitt, Ali Merry
Planning Director / Interactive Strategy Lead: Graeme Douglas
Planner: Oscar Powell
Account Director: Ryan Fisher
Account Managers: Alex Rogers, Martin Jackson
Exec Producer: Dannie Stewart
Producer: James Guy
Interactive Producers: Silvan Schreuder, Samara Zagnoiev
Interaction Design / UX Consultant: Dan Hon

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12 comments

passion-art's picture
passion-art
42 pencils

Wieden + Kennedy, USA..... you guyz are awesome! cheers!

Temple's picture
Temple
9621 pencils

A huge disappointment.

kleenex's picture
kleenex
25488 pencils

I want to agree with you.

Nike Diesel's picture
Nike Diesel
13339 pencils

Same here.

ABear's picture
ABear
194 pencils

It is good enough to entertain consumers

khronos's picture
khronos
998 pencils

yusss and thats the only idea....works...

feysal's picture
feysal
2134 pencils

epic

groovy baby!

gonndo's picture
gonndo
1092 pencils

It's always great to put a bunch of football stars to play in a different way and make them look funny, it totally works.
But if you ask me, I liked the "Write the Future" campaign much, much, MUCH more...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

abake's picture
abake
1239 pencils

The ad itself doesn't do much, although it has its moments, it's the interactive that is pretty awesome.
So six stars for the ad, 8 for the interactive.

samenshaw's picture
samenshaw
47 pencils

I loved this campaign, i think it hits different consumers in different ways, Keen football fans will spot the huge cast of stars subtly used and other less knowledgeable will take the ad on face value and only notice Christiano and maybe some of the other big names, those with no interest in football can just appreciate the amazing footage and editing that Nike has done so well time and time again. Just look at how viral these ads go!

veronicaorospe's picture
veronicaorospe
45 pencils

I think it is so good to create an emotional link with the consumer. It's clearly interesting for the target. And has a lot of viralizable points. The interaction is impressive. I loved it.

andylefty's picture
andylefty
4533 pencils

Didn't do it for me.

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