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Nike: Momentum

Advertising Agency: Villarrosàs, Barcelona, Spain
Creative directors: Oriol Villar, Fernando Codina
Art director: Enric Soldevila
Copywriter: Tuning
Account executives: Pablo Zea, Juan Badilla
Agency producer: Melanie Andrada
Production company: Agosto, Barcelona, Spain
Director: Nacho Gayán
Executive producer: Rafa Montilla
Line producer: Toni Moreno
Director of photography: Manel Ruiz
Director’s assistant: Tirso
Post Production : Metropolitana Infinia
Music: La Crèm
Sound: Redback

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17 comments

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

yes 'just do it'
great

copywriter.txt's picture
copywriter.txt
828 pencils

Tu!
I liked these.

kre8's picture
kre8
989 pencils

the production is spectacular.

erhanali's picture
erhanali
368 pencils

impossible is nothing in production

www.erhanali.blogspot.com/

"Everyday is one short life"

www.erhanali.blogspot.com/

ellehcimeo's picture
ellehcimeo
3522 pencils

Too many cuts. Very distracting. Could have been smoother.
One and a half thumbs up, but only because I love the footballer!

postman's picture
postman
951 pencils

How did it happen? Lumberjacking?

ellehcimeo's picture
ellehcimeo
3522 pencils

Nope. Feeding a unicorn. They are very distracted -I imagine they would love this spot, and also undiscerning... thumb, carrot, carrot, thumb... it's all the same.

copywriter.txt's picture
copywriter.txt
828 pencils

I agree with you in almost everything, except for the distracting one. With a flamenco song this film cannot be distracting.

ellehcimeo's picture
ellehcimeo
3522 pencils

Fine for you.
But I'm very distracted with all the cuts. It's difficult to grasp all the amazing things these athletes are doing with all the different angle shots and constant constant constant cutting. I would have loved a steady cam and a dolly on this one.

hang-the-dj's picture
hang-the-dj
1262 pencils

Oh, it's another version of the 'big-budget, coolasfuck music track, 500 jump-cuts, major sportswear company' ad.

Whoop de fucking do.

Just don't.

kre8's picture
kre8
989 pencils

haha. captain positive.

hang-the-dj's picture
hang-the-dj
1262 pencils

I know, sorry, but I don't like these exploitative multinational bastards and I can't stand watching sport.
So put these 2 things together in a pompous, predictable and concept-free ad that probably costs the same as a hospital wing and, well, it's gonna be hard for me to be positive.

Davosk's picture
Davosk
4833 pencils

I'm with you mate except the only thing I'll watch is a Saints match, nothing else. Haven't heard "whoopie fuck'n do" in a long time.
If you drink and drive, you're a bloody idiot.

fersvax's picture
fersvax
1237 pencils

People from Australia wouldn't understand this, these are civilized sports, not just "Chase-the-roo" kinda stuff you're used to. Peace.

FER.

fersvax's picture
fersvax
1237 pencils

-

FER.

gabrielrodz's picture
gabrielrodz
48 pencils

I agree, tooooo many cuts, you can't appreciate the athlete's skills.

People who like sports or are "competition driven" will always feel something. My competitive self loved it but the the rational one came... Blah... Same shit all over again.

Beatboxer's picture
Beatboxer
1519 pencils

Yeeeeeeeaaaaaahhhhhhhhhhhh, cool.
Love the Flamenco soundtrack. Cajón all the way, hermanos...

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