Nike: Make every yard count

Advertising Agency: JWT, India
National Creative Director / Film Director: Senthil Kumar
Copywriter: Dhruv Warrior
Digital Manager: Shri Pendakur
Client Servicing Director: Anil Nair
Account Director: Karthik Katti

5 comments

Hadrons's picture
Hadrons
5989 pencils

It maybe works for India's market, but quite lame here. No creativity, no fun to watch and it really doesn't make us doing more sport...Just leave it.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

@minas_mars's picture
@minas_mars
1752 pencils

I think this is fantastic. It's made for someone who knows/loves cricket and I was engaged from the first second.
If you don't know/like the game then you're not going to relate and you're not the target of the ad.

I'm gonna try say something positive

Zegguy's picture
Zegguy
115 pencils

The edit looks messy to me.

kleenex's picture
kleenex
37381 pencils

That I agree with.

J.r.r.Tolkien's picture
J.r.r.Tolkien
14 pencils

Cool.

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