Nike: La Mantia

Advertising Agency: Wieden+Kennedy Amsterdam, The Netherlands
Executive Creative Directors: John Norman, Jeff Kling
Creative Directors: Mark Bernath, Eric Quennoy
Associate Creative Director: Betsy Decker
Copywriter: Betsy Decker
Art Directors: Anders Stake, Darren Watkins
Exec Producer: Corey Bartha
Agency Producer: Cat Reynolds
Production Assistant: Liz Dywer
Group Account Director: Patricia Cerda
Account Director: Abi Findlay
Account Manager: Giuseppe Puglisi
Business Affairs: Maureen Doyle
Production co: Paranoid US
Director: Nieto
Executive Producers: Claude Letessier, Phillip Detchmendy
Head of Production: Cathleen O'Connor
Producer: Anne Lifshiftz
Post Producer: Guillaume Raffi
Line Producer: Romain Staropoli
Post Production Facility: Digital District
Executive Post Producer: David Danesi
Post Coordinator: Alexis Vieil
Lead After Effects: Freddy Salazar
Sound: X-Track, Paris
Viral Seeding: SocialMedia8
Viral Tracking: ViralTracker

October 2008


mark3r's picture
1949 pencils

Different. I like it. Very nice art direction.. inviting to look at.

Guest commenter's picture
Guest commenter

very nice ad this complete artdirection...its a different no one can did this candaff work

Rolinga's picture

I know that the art direction is diferent, but the concept and story is very, very close to Impossible is nothing (messi, beckham, etc).
It was a dangerous move.

Guest's picture

I agree. I work with adidas and first I thought it was an adidas mock. Just Fail.

Crisp One's picture
Crisp One
2005 pencils

this is beautiful.....

props to Betsy Decker, Anders Stake,and Darren Watkins

armando van K's picture
armando van K

nice list of making this ad, where's the office boy? :)

prabhath's picture
60 pencils

comprehensive story, comprehensive work.
nice!!! nice!!! do more!!!

heterogeneous's picture
36 pencils

like it... very nice

Creative Director

john doe's picture
john doe
1571 pencils

great execution – but very old concept.

LeeHarvey's picture
3045 pencils

Specially like the "Here I am" line with the woman in the middle, nice touch.

Whitefang's picture
509 pencils


kalpesh78's picture
2578 pencils

Execution's a lot like the Olympics Executions which won at cannes... though the execution's the same i like the thought.

ideas....30 minutes nahi toh free.

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