Nike: La Mantia
Advertising Agency: Wieden+Kennedy Amsterdam, The Netherlands
Executive Creative Directors: John Norman, Jeff Kling
Creative Directors: Mark Bernath, Eric Quennoy
Associate Creative Director: Betsy Decker
Copywriter: Betsy Decker
Art Directors: Anders Stake, Darren Watkins
Exec Producer: Corey Bartha
Agency Producer: Cat Reynolds
Production Assistant: Liz Dywer
Group Account Director: Patricia Cerda
Account Director: Abi Findlay
Account Manager: Giuseppe Puglisi
Business Affairs: Maureen Doyle
Production co: Paranoid US
Director: Nieto
Executive Producers: Claude Letessier, Phillip Detchmendy
Head of Production: Cathleen O'Connor
Producer: Anne Lifshiftz
Post Producer: Guillaume Raffi
Line Producer: Romain Staropoli
Post Production Facility: Digital District
Executive Post Producer: David Danesi
Post Coordinator: Alexis Vieil
Lead After Effects: Freddy Salazar
Sound: X-Track, Paris
Viral Seeding: SocialMedia8
Viral Tracking: ViralTracker
Comments
Different. I like it. Very nice art direction.. inviting to look at.
:::MARK3R:::
very nice ad this complete artdirection...its a different no one can did this candaff work
I know that the art direction is diferent, but the concept and story is very, very close to Impossible is nothing (messi, beckham, etc).
It was a dangerous move.
I agree. I work with adidas and first I thought it was an adidas mock. Just Fail.
this is beautiful.....
props to Betsy Decker, Anders Stake,and Darren Watkins
nice list of making this ad, where's the office boy? :)
comprehensive story, comprehensive work.
nice!!! nice!!! do more!!!
like it... very nice
great execution – but very old concept.
Specially like the "Here I am" line with the woman in the middle, nice touch.
luvly
Execution's a lot like the Olympics Executions which won at cannes... though the execution's the same i like the thought.
ideas....30 minutes nahi toh free.