Nike Kobe VII: Different Animal. Same Beast.

Production Company: Süperfad
Executive Creative Director: Will Hyde
Creative Director: Izik Roitman
Lead 3D Artist: Matt Guzzardo
Technical Director: Robin Scher
Lead Modeler/Texture Artist: Adam Rosenzweig
Modeling: Alek Vacura, Lucy Choi
Rigging: Patrick Clarke
Animation: Patrick Clarke, Greg Bekken, Andrew Butterworth
Texturing: Raphael Protti, Cody Smith, Alek Vacura, Lucy Choi
Lighting: Raphael Protti, Cody Smith
Simulations/FX: Phipat Pinyosophon
Lead Compositor: Joel Voelker
Compositors: Paul Cantor, Paulo Dias, Claudia Yi Leon, Lucas Bell, Lu
Liu, Paul Barkshire
Editor: Ryan Haug
Colorist: Joel Voelker
Producer: Jen Schmithorst
Head of Production: Nannette Buroker
Executive Producer: Chris Volckmann
Sound Design: John Buroker / HEARby Sound
Published: February 2012

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7 comments

chuckieT's picture
chuckieT
680 pencils

Feels like something that would play in-store on screens.

kleenex's picture
kleenex
22740 pencils

It is not a TV ad.

chuckieT's picture
chuckieT
680 pencils

Well, shows I have good instincts.

It shouldn't be filed under TV then.

Temple's picture
Temple
9613 pencils

It starts well, as everything with Lacrimosa would. But it does not really take off.

Hadrons's picture
Hadrons
5707 pencils

I am a usually a sucker for Nike ads, but here, I have a bit of a problem not only with the way they chose to show the product - the animation's lame and Mozart's Requiem-Lacrimosa dosen't seem to fit:

"Mournful that day,
when from the ashes shall rise
guilty man to be judged
Lord, have mercy on him,
Gentle lord, Jesus
grant them eternal rest"

Now how *exactly* do you connect the dots from eternal rest to 'just do it and run'?!
I guess it's a good thing most people don't understand choral Latin.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Mammoths-Not-Dead's picture
Mammoths-Not-Dead
405 pencils

nice art direction, absence of idea, music reminds us that everyone dies

torontose's picture
torontose
393 pencils

feels like something that would play in store on screens.

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