Nike Kobe VII: Different Animal. Same Beast.
Production Company: Süperfad
Executive Creative Director: Will Hyde
Creative Director: Izik Roitman
Lead 3D Artist: Matt Guzzardo
Technical Director: Robin Scher
Lead Modeler/Texture Artist: Adam Rosenzweig
Modeling: Alek Vacura, Lucy Choi
Rigging: Patrick Clarke
Animation: Patrick Clarke, Greg Bekken, Andrew Butterworth
Texturing: Raphael Protti, Cody Smith, Alek Vacura, Lucy Choi
Lighting: Raphael Protti, Cody Smith
Simulations/FX: Phipat Pinyosophon
Lead Compositor: Joel Voelker
Compositors: Paul Cantor, Paulo Dias, Claudia Yi Leon, Lucas Bell, Lu
Liu, Paul Barkshire
Editor: Ryan Haug
Colorist: Joel Voelker
Producer: Jen Schmithorst
Head of Production: Nannette Buroker
Executive Producer: Chris Volckmann
Sound Design: John Buroker / HEARby Sound
Published: February 2012
7 Comments
Feels like something that would play in-store on screens.
It is not a TV ad.
Well, shows I have good instincts.
It shouldn't be filed under TV then.
It starts well, as everything with Lacrimosa would. But it does not really take off.
I am a usually a sucker for Nike ads, but here, I have a bit of a problem not only with the way they chose to show the product - the animation's lame and Mozart's Requiem-Lacrimosa dosen't seem to fit:
"Mournful that day,
when from the ashes shall rise
guilty man to be judged
Lord, have mercy on him,
Gentle lord, Jesus
grant them eternal rest"
Now how *exactly* do you connect the dots from eternal rest to 'just do it and run'?!
I guess it's a good thing most people don't understand choral Latin.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
nice art direction, absence of idea, music reminds us that everyone dies
http://www.behance.net/Mammoths-Not-Dead
feels like something that would play in store on screens.