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Nike Japan: RunFWD

Your rating: None Average: 7 (33 votes)

Advertising Agency: Wieden+Kennedy, Tokyo, Japan
Executive Creative Directors: Frank Hahn, Naoki Ito
Director / Editor / Animator: Genki Ito
Art Director: Naoki Ga
Copywriters: Hiroshi Kuyama, Andrew Miller
Interactive Copy Writer: Takayuki Rokutan
Account Supervisor: Kohei Adachi
Music: toe
Logotype / Typeface: Masanori Sakamoto
Digital Production: Root Communications
Technical Director: Toru Terashima
Director: Hiromi Yoshikawa
Systems Engineer / Programmers: Tsuyoshi Tanaka, Masatoshi Fujiyama
Markup Engineer: Takeshi Ninomiya
Interactive Designer / Flash Develop: Ken Murayama
Art Director / Designer: Masanori Sakamoto
Film Production: Rooftop
Producers: Kenji Yamamoto, Masahiko Abe
Production Manager: Poco Saito
Director of Photography: Naoki Noda
Photographer: Akihiro Ito
Producers: Wataru Nakata, Kenji Hashimoto, Akihiro Oshima
Retoucher: Shinji Sato

9 Comments

talkingisfree's picture 1817 pencils
talkingisfree | Fri, 2011-01-21 08:19

really good

morse's picture 8826 pencils
morse | Fri, 2011-01-21 08:38
7

Nice, but Nike set the standard really high for itself. I expect much more.

What hath God wrought

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Fri, 2011-01-21 09:14

Hm I'm not that fond of it. It's lacking some communication for me, some sense.

http://jackmancer.com/
http://twitter.com/jackmancer/

kleenex's picture 8416 pencils
kleenex | Fri, 2011-01-21 13:39

Very interesting.

oanabarbu10's picture 97 pencils
oanabarbu10 | Sun, 2011-01-23 14:13
5

A lot of typo in this Nike ad. A bit unusual for them, don't you think?

simon.gross's picture 543 pencils
simon.gross | Sun, 2011-01-23 22:00

Nice photography. Weak idea.

Ron Burgundy's picture 1676 pencils
Ron Burgundy | Sun, 2011-01-23 23:35

I like the perspective of the reminds me of Videography done in the movie Enter the Void

pitted prunes's picture 218 pencils
pitted prunes | Mon, 2011-01-24 00:08
5

nice typography.. but rather unconvincing that the next one should be me. there's no purpose and point behind that motivates me to be the next runner..

Sdb's picture 1374 pencils
Sdb | Mon, 2011-01-24 01:22

The idea could have been more stronger

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