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Nike: Human Printing Press

Istanbul has the most passionate sports fans on the planet. But it's a city of spectators. Nike challenged us to get these guys off the sidelines, and moving, playing and training around the city. If you want someone to see movement differently, you have to show it to them in a whole new way. That’s why we created The Human Printing Press, a machine designed and built to capture the movement of Turkey's sporting heroes. Bigger than half a football pitch and powered by a peloton of cyclists, every stage of the production line pushed the boundaries of printing, inventing new ways to capture movement: athletes sprint-sprayed, knockout-patterned, volley-printed, neon-rolled, push-up embossed and slam-dunk-stamped each poster. The Human Printing Press film was released with an irresistible challenge that tapped right into the heart of the city's passion for sport: "You can get your hands on one of these unique made by movement posters… you just have to move." On Nike digital and athlete social channels, we set a series of challenges that were as playful and unique as the posters themselves. Run clubs ended up in swimming pools, training classes lasted till the last woman was standing and footballers played on water.

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Mark Bernath, Eric Quennoy
Creative Directors: Mike Farr, Pierre Janneau
Art Director: Jordi Luna
Copywriter: Andrew Dobbie
Head of Broadcast Production: Erik Verheijen
Planner: Ben Armistead
Group Account Director: Kirk Johnsen
Account Director: Kathryn Addo
Account Manager: Mandy Wald
Art Buyer: Maud Klarenbeek
Studio Artist: Malia Killings
Project Manager: Janna Harrington
Business Affairs: Barrie Williams
Production Company: Honeybadger, El Turco Digital
Director: James Frost
Director of Photography: Frederik Bäckar
Producer: Mark Hall
Executive Producer: Gower Frost
Producer: Alex Sutherland
Editor: Charlie Harvey
Sound Designer / Mixer: Alex Nichols – Lee
Artist / Title: Kid Koala ‘2 Bit Blues (remix)’
Music Company: Ninja Tune
Publisher: Just Isn’t Music
Composers: Erik Yick Keung San, Danniel Cousins
Post Production: Glassworks Amsterdam
Flame: Kyle Obley
Telecine: Scott Harris
Producer: Jane Bakx
Photographer: Erik Ian
Retoucher : Dario Fusnecher
Director: Tunc Topcuoglu
Camera: Cenkay Kılıç, Kıvanç İnce

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5 comments

kleenex's picture
kleenex
27762 pencils

very good.

sacrilegend's picture
sacrilegend
2055 pencils

Exceptional.

clay_100's picture
clay_100
46 pencils

nice execution

Likumus's picture
Likumus
39 pencils

like it

Corbeen's picture
Corbeen
1070 pencils

nice job WK! bravo

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