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Nike: Human Chain

Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Alberto Ponte & Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Producers: Cherie Appleby/Shannon Worley
Executive Creative Directors: Mark Fitzloff & Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Smuggler, Los Angeles/New York
Director: Brian Beletic
Executive Producers: Lisa Rich/Brian Carmody/Patrick Milling-Smith
Head of Production: Laura Thoel
Line Producers: Suzanne Hargrove/Tim Kerrison/Dave Bernstein
Directors of Photography: David Lanzenberg/Matthieu Libatique
Production Designer: James Chinlund
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Mike Goble/Tricia Sanzaro
Post Executive Producer: CL Weaver/Linda Carlson Wall
VFX Company: MassMarket
Executive Producers: Justin Lane, Angela Bowen
Producer: Nancy Nina Hwang
Lead VFX Supervisors: Chris Staves, Laurent Barthelemy
Lead Flame Artist: Nick Tanner
Flame Artists: Mark French, Jamie Scott, Chris Staves, Tim Farrell, David Parker, Julian Ford, Joanne Unger
Previz: Jason Goodman, Boris Ustaev and Pixel Liberation Front
AE Compositing: Danny Kamhaji
CG Lead: Jacob Slutsky
CG: Jason Vega, Andy Hara
CG Tracking, Joerg Liebold
Existing music piece by The Hours
Sound Designers: Brian Emrich/Ren Klyce
Song: “Ali in the Jungle”
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: DJ Fox Engstrom

16 comments

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Flippin hell...

How many credits do you need for an ad?

Sh!t I don't think Avatar had so many credits...

AND...

I was expecting more from this, but beautifully crafted...

myke's picture
myke
24 pencils

Very well done. Although the shit player on this site does no justice to any TVCs. Something to consider AOTW.

alexander_bickov's picture
alexander_bickov
3279 pencils

Fantastic idea and concept

talkingisfree's picture
talkingisfree
2620 pencils

Nothing really new conceptually but so good to see.

Kateter's picture
Kateter
2029 pencils

so, you want Nike to change its "Just do it" concept?

gmint7's picture
gmint7
2685 pencils

geez

how they make this?

:::J:::

shahidali's picture
shahidali
4067 pencils

brilliant. superb. like the line "how quickly you can get up! "

shahid

miko1aj's picture
miko1aj
3098 pencils

as always I must admire Nike ad. Astonishing simplicity.

sirvan's picture
sirvan
29870 pencils

A technique instead of an idea. Oh, and a song. Forgot about the song.

+++

"I love some things, and don't love some other things."

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

just because you can, doesn't always mean you should, I agree with Sirvan

brandingworthspreading's picture
brandingworthsp...
648 pencils

Nike really understands the brand. They have a great song selection, the message is clear, and they keep going beyond the product.
Great.

cruzialx's picture
cruzialx
194 pencils

direct but too long. While watching, I'm just waiting to the last part

kagzmainah's picture
kagzmainah
631 pencils

be-a-utiful!

Viranica's picture
Viranica
230 pencils

dramatic :)

BlackCoffee's picture
BlackCoffee
37 pencils

Nice art direction.

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