Nike: Human Chain
Advertising Agency: Wieden+Kennedy, Portland, USA
Creative Directors: Alberto Ponte & Jeff Williams
Copywriter: Jason Bagley
Art Director: Ryan O’Rourke
Producers: Cherie Appleby/Shannon Worley
Executive Creative Directors: Mark Fitzloff & Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Smuggler, Los Angeles/New York
Director: Brian Beletic
Executive Producers: Lisa Rich/Brian Carmody/Patrick Milling-Smith
Head of Production: Laura Thoel
Line Producers: Suzanne Hargrove/Tim Kerrison/Dave Bernstein
Directors of Photography: David Lanzenberg/Matthieu Libatique
Production Designer: James Chinlund
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Mike Goble/Tricia Sanzaro
Post Executive Producer: CL Weaver/Linda Carlson Wall
VFX Company: MassMarket
Executive Producers: Justin Lane, Angela Bowen
Producer: Nancy Nina Hwang
Lead VFX Supervisors: Chris Staves, Laurent Barthelemy
Lead Flame Artist: Nick Tanner
Flame Artists: Mark French, Jamie Scott, Chris Staves, Tim Farrell, David Parker, Julian Ford, Joanne Unger
Previz: Jason Goodman, Boris Ustaev and Pixel Liberation Front
AE Compositing: Danny Kamhaji
CG Lead: Jacob Slutsky
CG: Jason Vega, Andy Hara
CG Tracking, Joerg Liebold
Existing music piece by The Hours
Sound Designers: Brian Emrich/Ren Klyce
Song: “Ali in the Jungle”
Mix Company: Eleven Sound
Mixer: Jeff Payne
Producer: DJ Fox Engstrom
16 Comments
Flippin hell...
How many credits do you need for an ad?
Sh!t I don't think Avatar had so many credits...
AND...
I was expecting more from this, but beautifully crafted...
Very well done. Although the shit player on this site does no justice to any TVCs. Something to consider AOTW.
Fantastic idea and concept
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
Nothing really new conceptually but so good to see.
so, you want Nike to change its "Just do it" concept?
geez
how they make this?
:::J:::
brilliant. superb. like the line "how quickly you can get up! "
shahid
yup.
as always I must admire Nike ad. Astonishing simplicity.
http://www.mixcloud.com/miko1aj/
A technique instead of an idea. Oh, and a song. Forgot about the song.
+++
"I love some things, and don't love some other things."
just because you can, doesn't always mean you should, I agree with Sirvan
www.jpmountford.com
Nike really understands the brand. They have a great song selection, the message is clear, and they keep going beyond the product.
Great.
Blog | Twitter
direct but too long. While watching, I'm just waiting to the last part
be-a-utiful!
dramatic :)
AV
Nice art direction.