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Nike: Give me the ball

Wieden + Kennedy Shanghai and Director Stacy Wall of Imperial Woodpecker throws down some serious Chinese basketball cool when he shows how the basketball dreams of a young boy really can come true with a ball and the right pair of shoes in this new spot for Nike airing in China. Edited by Lisa Gunning of Whitehouse Post, the viewer sees a seamless fast-paced sequence of the boy's potential basketball career from getting his Nike shoes to rolling with the crowd and finally going head-to-head with the Black Mamba himself, Kobe Bryant. Visual effects work done by the team at Carbon VFX and telecine by The Mill.

Advertising Agency: Wieden+Kennedy, Shanghai, China
Executive Creative Directors: Michael Simons, Achilles Li
Creative Director: Terence Leong
Copywriters: Caleb Jensen, Cook Xu, Sam Liu
Art Directors: Kevin Lunsong, Melvin Tan
Head of Content: Kerli Teo
Agency Producer: Angie Wong
Production Company: Imperial Woodpecker
Director: Stacy Wall
DP: Peter Donahue
Managing Partner: Doug Halbert
Producer: Mary Livingston
Editorial Company: Whitehouse Post
Editor: Lisa Gunning
Assistant Editor: Zach Vandlik
EP: Sue Dawson
Producer: Kristin Branstetter
Post Prod. Company: Carbon VFX
Executive Producers: Matt Thunell, Frank Devlin
VFX Supervisor / Lead Flame: Chris Noellert
Compositor: Pete Mayor
Telecine: The Mill
Location: Los Angeles
Colorist: Adam Scott
Audio Post: Lime Studios
Sound Designer / Mixer: Joel Waters
Music: Artist/Title: Steve Reich/ "The Clapping Song", Kendrick Lamar/ "Backseat Freestyle", Terrence Bernardo/ "Gameplay"

2 comments

kleenex's picture
kleenex
31585 pencils

nicely shot, but not special at all.

skeMaMen's picture
skeMaMen
428 pencils

Just nice... I thought it will be something more powerful at the end, text lines at least...

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