Nike: Fate
Advertising Agency: Wieden + Kennedy
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O'Rourke
Senior Producer: Matt Hunnicutt
Associate Producer: Juliana Montgomery
Prod Company: Anonymous Content
Director: David Fincher
EP: Jeff Baron
EP/Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Robin Muxton
Production Supervisor: Patrick Malloy
Editorial: Rock Paper Scissors
Editor: Angus Wall
EP: CL Weaver
Producer: Mike Goble
Post/Effects: Asylum
VFX Supervisor: Sean Faden
EP: Michael Pardee
Producer: Mark Kurtz
Production Coordinator: Emily Hoovler
Composing Supervisor: James Allen
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
EP: Misa Kageyama
Audio Post: Lime
Mixer: Loren Silber
Producer: Jessica Locke
Aired: October 2008
13 Comments
great ad, i really like it!
after the great first seconds I expected more...
but the sound design is absolutely fantastic.
Me too.
I agree.
Ditto!
Amazing ad but the thing that gets me is you follow these two superstars all through their achievements growing up to find them coming together at the professional league and they collided and Palamolu tackles LT which basically means he is the more dominant force it should be right before they hit it changes to them back as kids again falling onto their beds
It would be much more powerful and thought provoking.
"Art is the triump over chaos"
great ad ? no, just great production!!!!
That had great energy.
todu
Phenomenal ad!
Absolutely gorgeous, well done.
as always nike is the best
nike used to be the best ................... i didn't like this one... good sound and good rythm but i don't see the point.... it let me down after the great first shoots...
sorry, just wondering, first time in here.... where are ya'll guys from??
Simply excellent..
perfect