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Fate

Published/Aired: 
October 2008
Description: 

Film advertisment created by Wieden + Kennedy, United States for Nike, within the category: Fashion.

Advertising Agency: Wieden + Kennedy
Creative Directors: Jeff Williams, Alberto Ponte, Tyler Whisnand
Copywriter: Jason Bagley
Art Director: Ryan O'Rourke
Senior Producer: Matt Hunnicutt
Associate Producer: Juliana Montgomery
Prod Company: Anonymous Content
Director: David Fincher
EP: Jeff Baron
EP / Head of Commercials: Dave Morrison
Head of Production: Sue Ellen Clair
Producer: Robin Muxton
Production Supervisor: Patrick Malloy
Editorial: Rock Paper Scissors
Editor: Angus Wall
EP: CL Weaver
Producer: Mike Goble
Post / Effects: Asylum
VFX Supervisor: Sean Faden
EP: Michael Pardee
Producer: Mark Kurtz
Production Coordinator: Emily Hoovler
Composing Supervisor: James Allen
Sound Design: Mit Out Sound
Sound Designer: Ren Klyce
EP: Misa Kageyama
Audio Post: Lime
Mixer: Loren Silber
Producer: Jessica Locke

Comments (13)

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Highest Rated

Guest's picture
Guest

perfect

Mezooo's picture
Mezooo
Activity Score 174

great ad, i really like it!

john doe's picture
john doe
Activity Score 1571

after the great first seconds I expected more...

but the sound design is absolutely fantastic.

kgeiger's picture
kgeiger
Activity Score 7312

Me too.

I agree.

Roger Daly's picture
Roger Daly
Activity Score 359

Ditto!

RyanTBrown's picture
RyanTBrown
Activity Score 34

Amazing ad but the thing that gets me is you follow these two superstars all through their achievements growing up to find them coming together at the professional league and they collided and Palamolu tackles LT which basically means he is the more dominant force it should be right before they hit it changes to them back as kids again falling onto their beds

It would be much more powerful and thought provoking.

Guest commenter's picture
Guest commenter

great ad ? no, just great production!!!!

I like your style's picture
I like your style

That had great energy.

LordDiesel's picture
LordDiesel
Activity Score 69

todu

Guest commenter's picture
Guest commenter

Phenomenal ad!
Absolutely gorgeous, well done.

heterogeneous's picture
heterogeneous
Activity Score 36

as always nike is the best

Creative Director

Guest commenter's picture
Guest commenter

nike used to be the best ................... i didn't like this one... good sound and good rythm but i don't see the point.... it let me down after the great first shoots...
sorry, just wondering, first time in here.... where are ya'll guys from??

Jaideep Joshi's picture
Jaideep Joshi
Activity Score 15

Simply excellent..

Guest's picture
Guest

perfect

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