Nike EMEA: Men vs Women
Advertising Agency: 72andSunny, USA
Creative Directors: John Boiler, Glenn Cole
Writer / CD: Jason Norcross
Designer / CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Director of Film Production: Sam Baerwald
Producer: Angelo Ferrugia
Business Affairs: Jessica Reznick
Production Company: Biscuit
Director: Tim Godsall
DP/Cameraman: Steven Keith Roach
Producer: Rick Jarjoura
Executive Producer: Holly Vega
Sr. Executive Producer: Shawn Lacy
Editorial: Spotwelders
Editor: Robert Duffy
Editorial Producer: Carolina Padilla
Asst Editor: Patrick Murphree
Executive Producer: David Glean
Post Production: The Mill, Los Angeles
Flame Artists: Giles Cheethum, Tara Demarco
Producer: Arielle Davis
Audio Post: Lime Studios
Mixers: Rohan Young, Joel Waters
Sound Design: Rohan Young
Telecine: CO3
Colorist: Stefan Sonnenfeld
Producer: Rhubie Jovanov
Music Artist: Gnarls Barkley
Song: Run (I’m a Natural Disaster)
24 Comments
superbe tvc superbe challenge
The man who stops advertising to save money is like the man who stops the clock to save time
crap idea,
great movie
Great movie. And actually didn't know 72andsunny got the piece of Nike Crispin wasn't able to handle.
http://portfolio.davidoswald.com
I like the "side mirror hand sign" Ibrahimovic did. Really funny scene. Unfortunatly the only one.
the LGBT peeps would be peeved.
The madman thinks he is sane. I know I am mad. -- Pablo Picasso
Really love the idea, really love the ad.
NIKE HAS DONE IT AGAIN!
lol! me saco una sonrisa
Proof that even a zero-concept tv spot can be remotely enjoyable when you slap a Gnarls Barkley tune over it.
Come on!! This is totally shit!!
As one of the comment was saying this is a crap idea but a great movie.
But don't call this creativity!!
this is so positive ! I really like it !
Yeah, definitely, absolutely, positively a huge letdown...
nice
amazing idea and kick ass excecution :) the humour is great :)
Where do you see a great film??? If you want to see someone running, just look at the other Nike Ad's such as Shadows. THIS is a great film.
BUT here, I really apreciate the idea to make every people running. A simple, smart, fun, joyfull, positive idea.
It's an idea "IRL" as would say guys playing at WOW.
Like that. The film is OK. Sometimes funny. And I apreciate a lot to see something else than fake.
Very nice, the humor is great!
More nike funny stuffs:
http://9gag.com/search?query=nike
interesting....
good idea..
Interesting... not great, but not bad. As a runner this doesn't really appeal to me, but I'm curious as to the results, because i've been wrong before (once, long ago, lol). Anyone know how this did?
+++
"I love some things, and don't love some other things."
:::J:::
i think this has potential.
good one.
:::J:::
It's a cliched idea but it's one that works. Competition is and will always be a great motivator, which is what drives the concept.
I do like the end though, my jaw literally dropped when he dropped Eva's shoes out the window.
I think the big idea is very cool. Interplay with Ipod is genius. Two powerhouses using an already popular hobby (running to music) and turning it into a potentially continent-grabbing, self-driving campaign. If other shoe companies had come up with this, it could have been great for them; but would Apple have gotten on-board?
love it.
yep, makes you wanna join the competition. Nice stuff.
You got Eva Longoria, just to throw a pair of shoes out of the window? Waste of budget, no? (from different points of view :)
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like it.nice.