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Before and After

Published/Aired: 
June 2011
Description: 

Nike is to pay tribute to the soccer player Ronaldo on his farewell a friendly between Brazil’s national squad and Romania. Created by F/Nazca Saatchi & Saatchi, the clip Before and After depicts how the player split the world of football into two eras: before Ronaldo and after Ronaldo. In the 60”clip, we see the differentials of the Phenomenon, including his rapid-style play and technique, which influenced thousands of new players and fans alike, and gave Brazilian football unprecedented visibility. The airing accompanies the hashtag #prasemprefenomeno (phonemenaforever), created early this year when Ronaldo announced his retirement. The hashtag was a hit at the time, reaching first place in the Trend Topics Brasil within just hours, and topping the world Trend Topics minutes later, following the player’s official announcement.

Advertising Agency: F/Nazca Saatchi & Saatchi, Argentina
Creative Directors: Fabio Fernandes, Eduardo Lima, Theo Rocha
Creatives: Eduardo Lima, João Linneu, Theo Rocha
Head of Art: João Linneu
Agency producers: Adriano Costa, Marcio Leitão
Account: Marcello Penna, Saulo Sanchez, Camila Hamaoui
Media: Lica Bueno, Sandro Cachiello, Bruno Storace
Planners: José Porto, Utymo Oliveira
Producer company: Ioiô Filmes
Director: Jones e Tino
Cinematographer: Andre Faccioli
Post Production: Tribbo
Post Animation: Fernando Lanças
Illustrator: André Maciel
Editors: Ricardo Jones, Marcio Leitão
Visual Effects Editor: Marcio Leitão
Account producer company: Lu Novelli
Sound: Satélite
Composer: Music by Barbatuques "Baianá"
Edit: Satélite team
Advertiser's Supervisor: Tiago Pinto, Guilherme Glezer

Comments (6)

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Highest Rated

henito's picture
henito
Activity Score 560

then pls let us in. what does it mean? i don't get it yet...

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Yeah I saw this some days ago on some footie blog - loved it. At first I didn't get what A.R. and B.R. meant but after some time I got it and watched the whole thing again in new light. Love it.

henito's picture
henito
Activity Score 560

then pls let us in. what does it mean? i don't get it yet...

Reality Check's picture
Reality Check
Activity Score 2537

May not be an absolute triumph, but it's significantly better than just a good effort.

Temple's picture
Temple
Activity Score 11337

Very nice tribute.

RG's picture
RG
Activity Score 184

Clap your hands say yeah!

RG

kleenex's picture
kleenex
Activity Score 43434

nice ad.

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