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Nike: Air Show

Advertising Agency: +Castro, Argentina
Innovation Director: Nicolás Pimentel
General producer: Pedro Saleh
Producer: Sonia Caputo / Sake
Technical producer: Mariano Gawron / Sake
Account director: Alejandro Gowland / BBDO
Account Executive: Nicolás Ibañez, Celina Pla / BBDO
Executive Creative Director: Ramiro Rodríguez Cohen, Rodrigo Grau / BBDO
Interactive creative director: Fernando Barbella / BBDO
Interactive and physical development: Estado Lateral Media Lab
Industrial design: Estudio Sarra

12 comments

Guest's picture
Guest

Ponele otro tema Nico!

wkkesling's picture
wkkesling
97 pencils

Interesting idea and I like the design on the display but how sanitary is it to have multiple strangers blowing into a tube? ewww

davivoss's picture
davivoss
5 pencils

Very nice.

Guest's picture
Guest

there is a guy playing that game with adidas clothes...

Guest's picture
Guest

Me gustó, pero creo que si hubieran puesto los círculos, dentro de los zapatos hubiera dado la impresión de que los Nike levitan de verdad, Y hubiese sido más sorprendente.

Pero muy bueno.

www.yoshirosans.blogspot,com

Guest's picture
Guest

How is the live show advertised? What reason would people have to visit it?

I'm all for cool concepts but how does it work in reality?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Nice idea ;-) a lot of fun I suppose ;p

Hiperion's picture
Hiperion
3138 pencils

La musica es horrenda (como suele ser habitual en la publicidad argentina). Por lo demás está curioso..

Guest's picture
Guest

horrenda es tu novia en esa foto

Guest's picture
Guest

Veamos.
No es un spot.
Es un making of.

Y el soundtrack se desprende de este spot de W+K para esta campaña

"The Secret Behind Nike Air"
http://www.youtube.com/watch?v=QxAz9lKvclc

salud.

Guest's picture
Guest

nice :)

alexander_bickov's picture
alexander_bickov
3279 pencils

Nice

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