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Nike: Addiction

Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Creative Directors: Fabio Fernandes, Eduardo Lima
Art Director: Rodrigo Castellari
Copywriters: Eduardo Lima, Pedro Prado
Typography: Mario Niveo
Head of Art: João Linneu
Director: Jones+Tino

Published: 
July 2011

18 comments

Temple's picture
Temple
11310 pencils

Daring, well directed. Felicitações.

miko1aj's picture
miko1aj
3086 pencils

I really appreciate that Nike encourages me to run. Perhaps this spot is only for runners, but as such i can honestly say I love it.

Fera Groove's picture
Fera Groove
205 pencils

Nice.

Glut's picture
Glut
3937 pencils

nice one after some very lame nike ads

alexandra1985's picture
alexandra1985
16 pencils

Impactful, obcessive, awesomely art-directed, totally love it!!!

kleenex's picture
kleenex
40636 pencils

nice ad.

Reality Check's picture
Reality Check
2337 pencils

If you want to see a commercial that will cause you to lose sleep, skip meals, miss deadlines and cancel romantic rendezvous, this is the commercial.

brendansparrow's picture
brendansparrow
202 pencils

Very nicely shot, the last shot is particularly compelling. Good copy too.

sukhdev's picture
sukhdev
148 pencils

awesome amazing! great copy writing

imagineit's picture
imagineit
550 pencils

Stunning ad!!

schnoosel's picture
schnoosel
75 pencils

really really like it, love everything about it. Kind of reminds me of those old playstation commercials

schnoosel's picture
schnoosel
75 pencils

BUT, the insight isn't all that thruthful, as I'm pretty sure we've all met A LOT of "ex-addicts" (aka people who have stopped jogging). Not the toughest thing to stop doing :)

Reality Check's picture
Reality Check
2337 pencils

@ schnoosel,

I beg to differ.

Lazarus's picture
Lazarus
1536 pencils

Well done.

velle's picture
velle
1550 pencils

oh yesss... my sweet, sweet addiction.

hoozn's picture
hoozn
353 pencils

Great spot. But the claim "addiction which is good for your body" isnt entirely true. As soon as sth becomes an addiction its not healthy anymore. Also, why is an "ex-addict" speaking? Isnt that implying that you better stop jogging?

Other than that, perfect photography and nice rhythm.

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Nike Diesel's picture
Nike Diesel
13431 pencils

Damn! Goosebumps. This is sooo NIKE. I can dig it!

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