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Nicorette Gum: Driving

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Your rating: None Average: 5.9 (22 votes)

Advertising Agency: TBWA/Chiat/Day, New York
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall
Art Director: David Sakamoto
Copywriter: Colin Nissan
Art Director: Sean Farrell
Executive Producer of Media Arts: Matt Bijarchi
Senior Producer: David Fisher 

Production Company: Epoch Films
Director: Phil Morrison
Executive Producer: Jerry Solomon
Producer: Marc Marrie
Editorial: Cosmo Street, NY
Editor: Tom Scherma
Executive Prodcer: Maura Woodward-Moulton
Producer: Amy Febinger
Visual Effects: Digital Domain
Executive Producer: Karen Anderson
VFX Producer: Melanie La Rue
Graphics: Brand New School
Executive Producer: Danny Rosenbloom

13 Comments

picopalqlea's picture 983 pencils
picopalqlea | Mon, 2009-12-07 11:40

this ad sucks.

satrianee's picture 3782 pencils
satrianee | Mon, 2009-12-07 12:09
7

this ad is not promising the impossible. It feels honest thus reliable. find it quite good.

sirvan's picture 30000 pencils
sirvan | Mon, 2009-12-07 12:10

I like it. Simple, and a good, human insight. That said, the ending is a little too flippant. A little to grungy and 'young'. Seems to be serving the agency as opposed to the client. But, otherwise, very bueno.

+++

"I love some things, and don't love some other things."

CrackerJackWorks's picture 6246 pencils
CrackerJackWorks | Mon, 2009-12-07 13:18

yup... bueno

Twitter   Facebookreelance... http://www.crackerjackworks.com

munirgee's picture 456 pencils
munirgee | Tue, 2009-12-08 14:22

Agree

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Mon, 2009-12-07 14:47

Oh man this idea is so shallow, I don't like it.

http://jackmancer.com/
http://twitter.com/jackmancer/

The Lion's picture 124 pencils
The Lion | Mon, 2009-12-07 17:28
7

I'm an ex smoker. And I like this ad.

http://twitter.com/Cannes_Lions

morse's picture 8826 pencils
morse | Mon, 2009-12-07 20:22
3

That robot is not cool. :(

What hath God wrought

gmint7's picture 2679 pencils
gmint7 | Mon, 2009-12-07 21:54
7

not the ad, but...
I LOVE THE BRIEF!

makes quitting sucks!! <<<

:::J:::

szkwadrat's picture 216 pencils
szkwadrat | Tue, 2009-12-08 02:27

not bad. Shows smokers problem and tries to solve it

Migzter13's picture 985 pencils
Migzter13 | Tue, 2009-12-08 09:24

The things is.. before you even get addicted to cigarettes.. just say the two letter word.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Favete's picture 365 pencils
Favete | Tue, 2009-12-08 15:56

Finally!!! A REAL APPROACH! Yes quitting sucks indeed.

--------------------------------------
Change it, change it now coz they will tomorrow.

shadow's picture 485 pencils
shadow | Thu, 2009-12-10 06:03

In advertising you always end up serving the agency instead of the audience.

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