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Driving

Agency: 
Published/Aired: 
December 2009
Description: 

Film advertisment created by TBWA, United States for Nicorette, within the category: Pharmaceutical.

Advertising Agency: TBWA/Chiat/Day, New York
Chairman, Chief Creative Officer: Mark Figliulo
Copywriter: Jonathan Marshall
Art Director: David Sakamoto
Copywriter: Colin Nissan
Art Director: Sean Farrell
Executive Producer of Media Arts: Matt Bijarchi
Senior Producer: David Fisher 

Production Company: Epoch Films
Director: Phil Morrison
Executive Producer: Jerry Solomon
Producer: Marc Marrie
Editorial: Cosmo Street, NY
Editor: Tom Scherma
Executive Prodcer: Maura Woodward-Moulton
Producer: Amy Febinger
Visual Effects: Digital Domain
Executive Producer: Karen Anderson
VFX Producer: Melanie La Rue
Graphics: Brand New School
Executive Producer: Danny Rosenbloom

Comments (12)

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Highest Rated

munirgee's picture
munirgee
Activity Score 454

Agree

picopalqlea's picture
picopalqlea
Activity Score 999

this ad sucks.

satrianee's picture
satrianee
Activity Score 3748

this ad is not promising the impossible. It feels honest thus reliable. find it quite good.

sirvan's picture
sirvan
Activity Score 29860

I like it. Simple, and a good, human insight. That said, the ending is a little too flippant. A little to grungy and 'young'. Seems to be serving the agency as opposed to the client. But, otherwise, very bueno.

+++

"I love some things, and don't love some other things."

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19502

yup... bueno

munirgee's picture
munirgee
Activity Score 454

Agree

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Oh man this idea is so shallow, I don't like it.

The Lion's picture
The Lion
Activity Score 122

I'm an ex smoker. And I like this ad.

morse's picture
morse
Activity Score 17775

That robot is not cool. :(

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

gmint7's picture
gmint7
Activity Score 2683

not the ad, but...
I LOVE THE BRIEF!

makes quitting sucks!! <<<

:::J:::

szkwadrat's picture
szkwadrat
Activity Score 210

not bad. Shows smokers problem and tries to solve it

Migzter13's picture
Migzter13
Activity Score 973

The things is.. before you even get addicted to cigarettes.. just say the two letter word.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Favete's picture
Favete
Activity Score 365

Finally!!! A REAL APPROACH! Yes quitting sucks indeed.

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