Nicorette: Detectives

Advertising Agency: TBWA\Chiat\Day, New York, USA
Chief Creative Officer: Mark Figliulo
Associate Creative Director: Jonathan Marshall
Art Director: Austin Mankey
Copywriter: Mike Motch
Head of Production: Robert Valdes
Senior Producer: David Fisher
Associate Producer: Maarten Sundermann
Production Company: The Directors Bureau
Executive Producer: Melissa Culligan
Producer: Youree Henley 
Director: Mike Maguire
DP: Peter Donahue 
Editorial: Mackenzie Cutler
Editor: Ian Mackenzie
Asst Editor: Nick divers
Producer: Tatiana Vasquez 
Post/Vfx: The Mill
Telecine: Fergus McCall
Producer:  Jon Hassell
Music: South Music
Producer: Ben Einziger
Sound design/ Mix: Sound Lounge
Exec Producer: Gloria Pitagorsky
Engineer: Phil Loeb
Asst. Engineer: Evan Mangianele


Boxey's picture
8885 pencils

Love it!

Ron Burgundy's picture
Ron Burgundy
1636 pencils

tag line for this campaign is spot on

Prof's picture
1453 pencils

"To help make quitting suck less."

1. lmfao
2. 4 verbs in a row omg

Quite really.

kleenex's picture
33776 pencils

I loved it.

Ed Rapport's picture
Ed Rapport
724 pencils

Geez this good commercial.. I wanna learn too write spots like this.. Is why I am in ad school L.A. at The Book Shop. Best damn ad school in America!!

picopalqlea's picture
999 pencils

that was great!! loved the casting!! well done.

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