NHTSA/Ad Council: Buzzed Driving "Save A Life"
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Advertising Agency: Mullen, Boston, MA, USA
Executive Creative Director: Mark Wenneker
Creative Director: Michael Ancevic
Copywriter: Ari Weiss
Art Director: Gavin Lester/Mark Wenneker
Executive Producer: Zeke Bowman
Producer: Erika Whitters
Assistant Producer: Caitlin Gould
Group Account Director: Drayton Martin
Account Supervisor: Jessica Zdenek
Production Company: BISCUIT Los Angeles, CA
Director: Noam Murro
DP: Toby Irwin
9 Comments
"Let's go and get buzzed"? Who the f*** says that.
Ahahahaha...yeah i hate that idiotic term too.
"Tipsy" is even worse. Only high school girls get tipsy.
Grown ups get hammered.
nice
is the husband JOHN GOSSLIN???
It works. The messaging that even if you are slightly inebriated could take a life gets across. The over-the-top part causes us to be introspective - and realize that no, we're not going to be given a purple heart or have the world's adulation for doing what seems such a little thing, but ultimately you _could_ be saving a life.
Is that supposed to be the President?
now that was a kool ad.
Mohinder Pal Singh
e-mail: mohinder@asiemik.com
www.asiemik.com
Cool ad indeed.
What hath God wrought
un concepto que facilmente se generaliza y traspasa a cualquier otro problema social.