NHS Smokefree: Get off cigarettes

cool, very good job.

I really liked this one, but it´s such a shame you spend so much time+voice over+call to action because it would work much stronger if the idea stood alone. It´s strong enough. (Sorry mister smooth voice, but you´re talking too much!)

Strong visual. Nice idea. Excelent execution.

I agree with Signe_s good job, but the voice over? The idea is so good, you don't have to explain and if than just in one sentence please.

oh yeah! a good one. this is an ad!

It's like an after sex scene of King Kong. :)
"Bowww Wowww"

The first three words of the VO and I almost moved on to the next ad. The only reason I didn't was because the spot was shot extremely well. Beautiful cinematography. Concept-wise, let's just say I couldn't stop shaking my head laughing...
It feels so much like those horrendous pharmaceutical spots that rely too much on visual puns because they couldn't come up with any real solid concept. But then, sometimes it's kinda relaxing to see these tame, no-brainer ads on a beautifully shot film.

I don´t smoke, and now I won´t even give it a try, I´m sure it will have the same effect on young people.

Really, Really good

Very nice.

Very well produced.

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http://godwindmello.blogspot.com

Great idea

good, like it! would be cool if you was to have these as instillations around london? would create great pr?

Nice.

i get it, get OFF cigarettes!
nicely shot, but a good pun is a poor substitute for a great idea.