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NHS Smokefree Anti-smoking campaign for Birmingham: Fight back

Advertising Agency: Dr Foster, UK
Copywriter: Huw Rowlands
Art director: Joanna Mawtus
Planner (creative agency): Richard Longworth
Media agency: TCS Media
Planner (media agency): Bob Marley
Director: Rankin and Chris Cottam
Production company: HSI
Editor: Gareth McEwen at The Whitehouse
Post-production companies: Prime Focus
Audio post-production company: Blue Post

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11 comments

skinny's picture
skinny
161 pencils

Fucking scary shit! Won't make me quit though, but probably will be effective on younger smokers or people already struggling to quit. "Bloody" good job anyway.

mikeelrapido's picture
mikeelrapido
1929 pencils

A little bit to drastic, to many blood.. Bud good idea.

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Phics's picture
Phics
93 pencils

No smart idea. Only execution.

A stranger abroad's picture
A stranger abroad
427 pencils

The first rule of smoke club is you don't talk about smoke club.

Anyone else notice the planner is Bob Marley?

Prof's picture
Prof
1453 pencils

LMAO!

Quite really.

adjunkie375's picture
adjunkie375
42 pencils

he's probably smoking something else! xD

Guest's picture
Guest

Annoying. Everybody who has a bit of intellect knows that smoking isn't that harmful.

Just an opinion's picture
Just an opinion
9 pencils

This makes the smokers feel about their life in reality. The message gives the prompt idea. Good work.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Stop before the end. (doh)

thenewguy's picture
thenewguy
127 pencils

Notice how HE doesn't fight back, at all, during the whole spot? Gee.. quitting smoking sure looks EASY!

Guest's picture
Guest

不错

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