NHS Smokefree Anti-smoking campaign for Birmingham: Fight back
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Advertising Agency: Dr Foster, UK
Copywriter: Huw Rowlands
Art director: Joanna Mawtus
Planner (creative agency): Richard Longworth
Media agency: TCS Media
Planner (media agency): Bob Marley
Director: Rankin and Chris Cottam
Production company: HSI
Editor: Gareth McEwen at The Whitehouse
Post-production companies: Prime Focus
Audio post-production company: Blue Post
11 Comments
Fucking scary shit! Won't make me quit though, but probably will be effective on younger smokers or people already struggling to quit. "Bloody" good job anyway.
A little bit to drastic, to many blood.. Bud good idea.
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No smart idea. Only execution.
The first rule of smoke club is you don't talk about smoke club.
Anyone else notice the planner is Bob Marley?
LMAO!
Quite really.
he's probably smoking something else! xD
Annoying. Everybody who has a bit of intellect knows that smoking isn't that harmful.
This makes the smokers feel about their life in reality. The message gives the prompt idea. Good work.
Stop before the end. (doh)
Notice how HE doesn't fight back, at all, during the whole spot? Gee.. quitting smoking sure looks EASY!
不错