NHL: Ovechkin

Advertising Agency: Young & Rubicam NY, USA
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Director: Cliff Skeete
Associate Creative Director: Bruce Jacobson
Art Director: Evan Benedetto, Adolfo Alcala
Copywriters: Cooper Smith, Nick Terzis, Jan Jaworski, Patrick Conlon, Anthony Falvo
Edit: Steve Bell / Cosmo Street editorial
Sound and mix: Phillip Loeb / Sound Lounge

October 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Sort of a radio commercial in a video :) does apply it's question to you as well and might want to make you more tempted to get the answer as well (see the matches).

Cesar Hector's picture
Cesar Hector
217 pencils

Nice approach, I think that's the right perspective and as I said before I think this ads kind of capture some of the essence of the game.

keithstoeckeler's picture
425 pencils

Really like the concept, but it ends flat.

krautland's picture
3216 pencils

espn, anyone?

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