April 2010

Title Design: Laundry!

Film advertisment created by RPA, United States for Newport Beach Film Festival, within the category: Recreation, Leisure.

Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Creative Director: Scott McDonald
Art Director: Laura Hauseman
Copywriter: Tom Hamling
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Production Co: Tool of North America, Santa Monica, CA
Director: Erich Joiner
DP: Robert Richardson
Executive Producer: Brian Latt
Digital EP: Dustin Callif
Line Producer: Joby Ochsner
Production Designer: Jeffrey Beecroft
Special Effects Supervisor: Al DiSarro
Editorial Company: Lost Planet, Santa Monica, CA
Editor: Hank Corwin
Executive Producer: Gary Ward
Online Company: Public VFX, Venice, CA
Online Artist: Chris Noellert
Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Public VFX
Visual Effects Artist: Jonah Hall, Chris Noellert
Visual Effects Creative Director: Tony Smoller
Visual Effects Executive Producer: Kim Nagel
Artists: Anthony Liu, PJ Richardson
Audio Post Company: Ravenswork, Venice, CA
Audio Post Mixer: Robert Feist
Audio Post Executive Producer: Ashley Bartell
Music: The Magnetic Fields "Busby Berkeley Dreams"
Composer / Arranger: Stephin Merritt
Music Supervisor: Naheed Simjee

Comments (14)

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Highest Rated

brandingworthspreading's picture
Activity Score 648

Amazing directon, amazing idea. It's just perfect.

Critic's picture
Activity Score 271

Excellent! Copy is brilliant!

V's picture
Activity Score 76


pez's picture
Activity Score 1804

Lovely art direction and concept!.. execution is beautiful... congrats!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

!!!!!!!!!!!!!!!!!!!! :-)

alexander_bickov's picture
Activity Score 3279


tirthomitro's picture
Activity Score 2758

this is too good!!
unbelievably good!

they showed me a picture & i laughed
dignity has never been photographed

Molecule's picture
Activity Score 435

wonderful!! Amazing art direction and concept. The grunting with the dominatrix was a nice touch. lol

lorenam's picture
Activity Score 12


monsieurange's picture
Activity Score 520

Well done.

lucdesaulniers's picture
Activity Score 1145

... like the other said: :s

monchebeat's picture
Activity Score 114


listenthinkimplement's picture
Activity Score 64

The whole campaign is Brilliant!

angieraj's picture
Activity Score 428

I love the art direction, but I doubt if they have crossed the thin line between romance and plain lust.

I understand its different forms of the same emotion and different ways that people express it, still the question came up.

Really admire the work, beautiful job.

Cognito Ergo Sum

brandingworthspreading's picture
Activity Score 648

Amazing directon, amazing idea. It's just perfect.