Newport Beach Film Festival: Drama
Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Creative Director: Scott McDonald
Art Director: Laura Hauseman
Copywriter: Tom Hamling
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Production Co: Tool of North America, Santa Monica, CA
Director: Erich Joiner
DP: Robert Richardson
Executive Producer: Brian Latt
Digital EP: Dustin Callif
Line Producer: Joby Ochsner
Production Designer: Jeffrey Beecroft
Special Effects Supervisor: Al DiSarro
Editorial Company: Lost Planet, Santa Monica, CA
Editor: Hank Corwin
Executive Producer: Gary Ward
Online Company: Public VFX, Venice, CA
Online Artist: Chris Noellert
Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Public VFX
Visual Effects Artist: Jonah Hall, Chris Noellert
Visual Effects Creative Director: Tony Smoller
Visual Effects Executive Producer: Kim Nagel
Title Design: Laundry!
Artists: Anthony Liu, PJ Richardson
Audio Post Company: Ravenswork, Venice, CA
Audio Post Mixer: Robert Feist
Audio Post Executive Producer: Ashley Bartell
Music Company: inthegroovemusic, Minneapolis, MN
Composer/Arranger: Glorious Monster, Daniel Burke, Brian Casey
Composer/Arranger: Stephin Merritt
Music Supervisor: Naheed Simjee



15 Comments
...let me spell that: o-u-t-s-t-a-n-d-i-n-g
Some serious credits also.
Say my name, say my name...
great, lovely concept and execution... (btw, the plane and the airplane were not necessary)
Brilliant... idea.. execution..
verynice......I thought the plane and the copter were necessary......
I would think this is more suited for action, not drama. But excellent nonetheless!
Brilliant!!! love love LOVE it!
I do agree with Molecle it is more suited for action then drama... But still its bloodly brilliant.
LOL. Welcome to The-U-S-of-A.
First level and boring.
I love the ideas with a big budget.
Awesome.
amazing!!!!!!!!!!
..::MONCHEBEAT::..
I was expecting a pay-off against violent toys for young boys.
This kind of ad really makes you think, its would have been amazing for a social awareness campaign about violence as well.
Great art direction, powerful without even a word. Amazing.
Cognito Ergo Sum
I also thought about social awareness when watching this Ad.
one of the best ads I have seen lately. Brilliant. Production amazing. 10 / 10
Speachless once more. Congratulations to each and every one of you. This is an inspiring campaign.
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