April 2010

Title Design: Laundry!

Advertising Agency: RPA, Santa Monica, CA, USA
Chief Creative Officer: David Smith
Creative Director: Scott McDonald
Art Director: Laura Hauseman
Copywriter: Tom Hamling
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Selena Pizarro
Production Co: Tool of North America, Santa Monica, CA
Director: Erich Joiner
DP: Robert Richardson
Executive Producer: Brian Latt
Digital EP: Dustin Callif
Line Producer: Joby Ochsner
Production Designer: Jeffrey Beecroft
Special Effects Supervisor: Al DiSarro
Editorial Company: Lost Planet, Santa Monica, CA
Editor: Hank Corwin
Executive Producer: Gary Ward
Online Company: Public VFX, Venice, CA
Online Artist: Chris Noellert
Telecine Company: Company 3, Santa Monica, CA
Telecine Artist: Stefan Sonnenfeld
Telecine Executive Producer: Rhubie Jovanov
Visual Effects Company: Public VFX
Visual Effects Artist: Jonah Hall, Chris Noellert
Visual Effects Creative Director: Tony Smoller
Visual Effects Executive Producer: Kim Nagel
Artists: Anthony Liu, PJ Richardson
Audio Post Company: Ravenswork, Venice, CA
Audio Post Mixer: Robert Feist
Audio Post Executive Producer: Ashley Bartell
Music Company: inthegroovemusic, Minneapolis, MN
Composer / Arranger: Glorious Monster, Daniel Burke, Brian Casey
Composer / Arranger: Stephin Merritt
Music Supervisor: Naheed Simjee

Comments (15)

Log in or register to post comments

Highest Rated

brandingworthspreading's picture
Activity Score 648

Speachless once more. Congratulations to each and every one of you. This is an inspiring campaign.

R U serious's picture
R U serious
Activity Score 416

...let me spell that: o-u-t-s-t-a-n-d-i-n-g

Some serious credits also.

Say my name, say my name...

pez's picture
Activity Score 1804

great, lovely concept and execution... (btw, the plane and the airplane were not necessary)

Anilk's picture
Activity Score 16

Brilliant... idea.. execution..

Phil Lestino's picture
Phil Lestino
Activity Score 1684

verynice......I thought the plane and the copter were necessary......

Molecule's picture
Activity Score 435

I would think this is more suited for action, not drama. But excellent nonetheless!

J Designer's picture
J Designer
Activity Score 2420

Brilliant!!! love love LOVE it!
I do agree with Molecle it is more suited for action then drama... But still its bloodly brilliant.

lucdesaulniers's picture
Activity Score 1145

LOL. Welcome to The-U-S-of-A.

First level and boring.

Prime83's picture
Activity Score 497

I love the ideas with a big budget.

Alusta's picture
Activity Score 52


monchebeat's picture
Activity Score 114


kgeiger's picture
Activity Score 7311

I was expecting a pay-off against violent toys for young boys.

angieraj's picture
Activity Score 428

This kind of ad really makes you think, its would have been amazing for a social awareness campaign about violence as well.

Great art direction, powerful without even a word. Amazing.

Cognito Ergo Sum

Nhung Nguyen's picture
Nhung Nguyen
Activity Score 8

I also thought about social awareness when watching this Ad.

perromalo's picture
Activity Score 429

one of the best ads I have seen lately. Brilliant. Production amazing. 10 / 10

brandingworthspreading's picture
Activity Score 648

Speachless once more. Congratulations to each and every one of you. This is an inspiring campaign.