Newfoundland and Labrador Tourism: 500 Years

Advertising Agency: Target, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Copywriters: Jenny Smith, Jim Francis
Art Director: Tom Murphy
Account Director: Catherine Kelly
Senior Account Manager: Ernie Brake
Agency Producer: Heikki Kuld
Director: Pete Riski
Executive Producer: Dan Ford
Producer: Andrew Sulliman
Production Company: Sons & Daughters
Editor: Mick Griffin
Post Facility: Rooster
Music: Eric Harry Music
Colourist: Eric Whipp


mdb1974's picture
411 pencils

Less inviting.

craigagm's picture
5 pencils

Not a fan of the tagline.

Sdb's picture
1364 pencils

The previous one is far better!

shahidali's picture
4069 pencils

Moving away from their regular route, this ad attempts to portray the parallel existence of the scenic landscape containing the slow paced life and the modern aspects of life. What disturbs me a bit is the voiceover at the end which says the place being captured by the dutch, french and the english is a proof of its captivating beauty which we know as the imperialistic force!!!


Jim Francis's picture
Jim Francis
2 pencils

Sometimes a voiceover is just a voiceover. I don't think imperialism ever came into it. Newfoundland doesn't do imperialism particularly well.

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