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New Zealand Herald: 150 Years

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald's 50 million dollar printing press.

Advertising Agency: DraftFCB, New Zealand
Group Executive Creative Director: James Mok
Executive Creative Director: Regan Grafton
Senior Art Director: Kelly Lovelock
Senior Copywriter: Peter Vegas
Head of TV: Esther Watkins
TV Producer: Sascha Mortimer
Production Company: Assembly
Director: Jonny Kofoed
Typographer: Len Cheeseman
Executive Producer: Amanda Chambers
Technical Director: Rhys Dippie
Music: Nick Manders
Sound Design: Jon Cooper
Senior Account Director: Dom Henshall
Senior Account Manager: Sarah Raine
Account Executive: Ida Levick
Print Production Director: Eric Thompson
Media Director: Anne Lipsham
Media Planners / Buyers: Dan Currin, Michelle Heighway
Planning Director: David Thomason
Planner: Emma Popping
PR General Manager: Angela Spain

4 comments

andylefty's picture
andylefty
4539 pencils

Very nice. Was slightly disorientated at first but it's a cool thing.

kleenex's picture
kleenex
32502 pencils

nice animations...

Temple's picture
Temple
10385 pencils

That's very very original. Bravo.

mattimusj's picture
mattimusj
31 pencils

Nice. Well done.

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