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New York Lottery: Invasion

Advertising Agency: DDB, NY, USA
Chief Creative Officer: Matt Eastwood
Group Creative Directors: Richard Sharp, Mike Sullivan
Creative Director: Scott Cooney
Head of Production: Ed Zazzera
Executive Producer: Walter Brindak
Group Account Director: Leo Mamorsky
Management Supervisor: Kelly Gorsky
Account Supervisor: Heather Olson
Account Executives: Kemi Adewumi, Tarina Hesaltine
Production Company: O Positive
Director: Jim Jenkins
Edit House: Cutting Room
Editor: Chuck Willis
Assistant Editor: Mike Ramirez, Steve DiLeone
Executive Producer: Melissa Lubin
Producer: Eytan Gutman
Colorist: Chris Ryan
Audio Engineer: Walter Bianco @ Cutting Room
Effects House: Light of Day
Creative Director / Flame Artist: Colin Stackpole
Smoke Artist: Josh Williams
CG Director: James Collins
Head of Production / Producer: Kristen Barnard

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15 comments

eins-eins-null's picture
eins-eins-null
882 pencils

hilarious! good casting, nothing too much, great payoff. great work!!!!

ankitadv's picture
ankitadv
826 pencils

good

feysal's picture
feysal
2315 pencils

aaaaaaaaaaaah i get it so rich you can pull of a 3 million dollar prank!!!

groovy baby!

JLL's picture
JLL
277 pencils

Ha Ha Ha... Great!!!

Grrrr's picture
Grrrr
1963 pencils

Great script. Bravo.

CommandZ's picture
CommandZ
2474 pencils

These are great. More please!

CACAHD's picture
CACAHD
1793 pencils

love love love the campaign!

alausa's picture
alausa
1420 pencils

Good one!

Temple's picture
Temple
10249 pencils

I like this strategy, very similar to the classic "Lotto millionaires are not ordinary millionaires" - but I must admit that the kebab spot (see link) is much more hilarious

https://www.youtube.com/watch?v=0Q5rCuTqNc4

Nike Diesel's picture
Nike Diesel
13389 pencils

Totally agree. This has been one of my most favorite ad campaigns ever to come out of Norway.

Check out this classic spot as well https://www.youtube.com/watch?v=Mcz0wvU65z4

Temple's picture
Temple
10249 pencils

Yes... And a song I have always tried to pitch to clients, so cool.

ChuckN's picture
ChuckN
119 pencils

Great!

ceronauta's picture
ceronauta
121 pencils

Que bueno !

Las ideas

JeromeAltman's picture
JeromeAltman
37 pencils

Very good. Nice humor and original idea. Thought VFX could have been a tad better - but still very good.

Jerome Altman

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