New Mexico Tourism: Sick Day

Advertising Agency: M&C Saatchi Los Angeles, USA
Creative Director: Martin Dix
Copy Writer: Craig Ghiglione
Art Director: Jay Gundzik
Production Company: Epoch
Director: Matt Asselton
Editorial: Adam Parker/Chrome
Visual Effects: Ring Of Fire
Sound Design: Sam Casa/Lime


ShaniG's picture
17214 pencils

Hello, old Fedex alien??
and "The best place in the universe" is pretty stale, certainly when done like that.
though it's also cute in a way.

Brophy's picture
102 pencils

Great dialog.
I got into a heated argument with my art director about whether this rips off the FedEx Jenkins spot. I still say no. It's just the same costume, and if any one should be pissed, that person is Ridley Scott.

klaussnow's picture
1675 pencils

yeah but you got an office situation and Alien, I'd say its too close for comfort.

... its already been done...

roman-schwienbacher.com's picture
1021 pencils

no long playing around, or intellectual blabla.
this is straight to the point.
you have a massage, just speek it out.

this is the best , forget about all the rest.
let a alien say it, and then it is even the best of the whole universe.

buy me! NOW !!

Blahg's picture
616 pencils

Nothing says ideal vacation location like conjuring up images of aliens that gave you terrifying nightmares as a child.

This is about as genius as using Hostel the movie to advertise vacation packages in Slovakia.

Aitch's picture
75 pencils

Hello people - we're forgetting one thing here. Aliens are said to visit new mexico all the time... it's like ufo central.

Maxwedge's picture
558 pencils

I just didnt get New Mexico coming through clear when watching the first time. It looks like people in paper masche masks and 'corny' comes to mind which is a shame. They could have really milked this idea better. The end graphic seems disjointed, maybe just over treatment. How about a cool alien or spaceman VO instead of the hair commercial girl.

picktokyo's picture
1404 pencils


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