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New Balance shoes: Roadkill

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Advertising Agency: Almighty, Boston, USA
Creative Directors: Chris Smith, Joe Polevy
Art Director: Chad Portas
Copywriter: Andrew Jasperson
Agency Producer: Liz Shook

Production Company: Biscuit Filmworks, USA / Biscuit Filmworks, Los Angeles, USA
Director: Russ Lamoureux
Executive Producers: Shawn Lacy, Eric Stern
Line Producer: Lisa Stockdale
Director of Photography: Joost Van Starrenburg

Animation: Shilo, New York, USA
Creative Directors: André Stringer, Jose Gomez
Lead Design: Evan Dennis
Executive Producer: Tracy Chandler
Producer: Jeremy Yaches
Animation & compositing: Evan Dennis, Dave Hill
Design Assistant: Stieg Retlin
Assistant 3D Artist: Warren Heimall

Music: Apples in Stereo

Post House: Engine Room (Boston)
Editor: Matt Rogers

Color Correction/ Film Transfer- Nice Shoes (New York)
Colorist: Gene Curley

Sound House: Soundtrack Boston
Audio Engineer and Sound Design: Howard Carle

Comments

Sideshow's picture 39 pencils
Sideshow | Mon, 2007-08-13 13:52

So the moral of this story is that New Balance Shoes bring incredibly large porcupines back from the dead and make them walk like they have wheels for feet?

Love the Apples In Stereo though...

nubloo's picture 528 pencils
nubloo | Mon, 2007-08-13 19:21

No need to look for the moral in a lifestyle ad, esp when it's completely senseless like this one.

****************************
Draw a circle. Then, step out of it.

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Nubloo.com: for Creatives

CC3's picture
Guest | Mon, 2007-08-13 14:44

?

raverus's picture 1458 pencils
raverus | Mon, 2007-08-13 21:26

the moral is chris and joe need to try harder!

mino's picture
Guest | Mon, 2007-08-13 22:45

the whole idea is that he revived the thing, so the least they could do was to get the animal movement right, instead you see the stuffed thing being pulled with a string or something.... absolutely terrible... I don't know how new balance paid for this!

saidukaringa's picture 220 pencils
saidukaringa | Tue, 2007-08-14 01:48

The porcupines(?) move is terribly image less
Take some shoot from zoo and add with this.
everything after he touch the animal is bullshit except coloring.
I Like the way of thinking

Saidu Karinga
The Idiot

http://saidukaringa.yolasite.com/

Samurai's picture
Guest | Tue, 2007-08-14 09:27

Love The Apples in stereo! That "Energy" track is one of my faves!

BOOBJOB LOOBCANNON's picture 1872 pencils
BOOBJOB LOOBCANNON | Wed, 2007-08-15 06:02

I quite liked that, I reckon you haters are over thinking it. Made me smile and thats good for the brand.

We're going to need more lube.

CC3's picture
Guest | Wed, 2007-08-15 16:30

1 out of 8.

BOOBJOB LOOBCANNON's picture 1872 pencils
BOOBJOB LOOBCANNON | Thu, 2007-08-16 03:33

Booooooooooooooooooooooooooooooooooooooo

We're going to need more lube.

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