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New Balance shoes: Roadkill
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Advertising Agency: Almighty, Boston, USA
Creative Directors: Chris Smith, Joe Polevy
Art Director: Chad Portas
Copywriter: Andrew Jasperson
Agency Producer: Liz Shook
Production Company: Biscuit Filmworks, USA / Biscuit Filmworks, Los Angeles, USA
Director: Russ Lamoureux
Executive Producers: Shawn Lacy, Eric Stern
Line Producer: Lisa Stockdale
Director of Photography: Joost Van Starrenburg
Animation: Shilo, New York, USA
Creative Directors: André Stringer, Jose Gomez
Lead Design: Evan Dennis
Executive Producer: Tracy Chandler
Producer: Jeremy Yaches
Animation & compositing: Evan Dennis, Dave Hill
Design Assistant: Stieg Retlin
Assistant 3D Artist: Warren Heimall
Music: Apples in Stereo
Post House: Engine Room (Boston)
Editor: Matt Rogers
Color Correction/ Film Transfer- Nice Shoes (New York)
Colorist: Gene Curley
Sound House: Soundtrack Boston
Audio Engineer and Sound Design: Howard Carle
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Comments
So the moral of this story is that New Balance Shoes bring incredibly large porcupines back from the dead and make them walk like they have wheels for feet?
Love the Apples In Stereo though...
No need to look for the moral in a lifestyle ad, esp when it's completely senseless like this one.
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Draw a circle. Then, step out of it.
?
the moral is chris and joe need to try harder!
the whole idea is that he revived the thing, so the least they could do was to get the animal movement right, instead you see the stuffed thing being pulled with a string or something.... absolutely terrible... I don't know how new balance paid for this!
The porcupines(?) move is terribly image less
Take some shoot from zoo and add with this.
everything after he touch the animal is bullshit except coloring.
I Like the way of thinking
Love The Apples in stereo! That "Energy" track is one of my faves!
I quite liked that, I reckon you haters are over thinking it. Made me smile and thats good for the brand.
1 out of 8.
Booooooooooooooooooooooooooooooooooooooo
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