New Balance: Ours vs Theirs, Hot Dog Eating Contest

TV spots aired around the July 4th week.

Advertising Agency: Arnold Woldwide, USA
Chief Creative Officer: Pete Favat
Creative Directors: Mike Howard, Luke Perkins
Art Director: Rachel Wolak
Copywriter: Melanie Simonich
Producer: Jaime Guild
Assistant Producer: Claire Townsend
Business Affairs: Anne Joynt
Planners: Karin Wood, Angus McCoubrey
Marketing Producers: Todd Sperry, Maggie Smith, Jessica Gaucher
Production Company: Element Productions
Production Company Executive Producers: Mark Hankey, Kristen Kearns
Production Company Line Producer: Mike Bowes
Director: Marc Colucci
Cinematographer: Carlos Bermudez
Editorial Company: Element Productions
Editor: Kat Baker
Colorist: Chris Santo
Sound Engineer: Mike Letourneau
Music: Stock Music from License Lab


certaintly's picture
4056 pencils

really dumb
why a hot dog eating contest?

kleenex's picture
36280 pencils

My guess is that it is classic american July Fourth Tradition at the corner of Surf and Stillwell, BUTT they did an ad for air hockey which is not a major sport at all.

peshawa.sofi's picture
209 pencils

What is this :/

jackblack's picture
2328 pencils

Nice way to take a jab at Adidas and Nike.

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