New Balance: Feet

Advertising Agency: BBDO
CCOs: David Lubars, Bill Bruce
ECDs: Greg Hahn, Mike Smith
SVP, Executive Producer: Elise Greiche-Pavone
Art Director: Cesar Finamori
Copywriter: Avital Pinchevsky
SVP, Executive Music Producer: Loren Parkins

RSA
Director: Bill Bruce
President: Jules Daly
Executive Producer: Tracie Norfleet
Line Producer: David Mitchell
Director of Photography: Bob Ganz

NOMAD
Editor: John Murray
Assistant Editor: Jenny Mogan
Executive Producer: Susye Melega
Producer: Nicole Steele
Sound Design: Francois Blaignan

METHOD
Creative Director: Alex Frisch
Senior EP: Gabby Gourrier
VFX Producer: Helen Hughes
VFX Coordinator: Erica Headley
VFX Supervisor: Dan Seddon
Lead Flame Artist: Simon Scott
Flame Artist: Alan Lattari
Senior CG Artist: James Le Bloch
CG Artists: Todd Herman , Christine Verzosa, Hiro Okubo, Andy Tamandl, Olivier Dumont, Tristian Madura
Roto/Paint Artists: Cecile Tecson, Pam Gonzales, James Pastorius

CO3
Colorist: Tim Masik

SOUND LOUNGE
Mixer: Tom Jucarone
Assistant: Jodi Levine

EMOTO MUSIC
Composer: Ryan Elder
Producer: Paul Schultz

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14 comments

sirvan's picture
sirvan
29870 pencils

You gotta be fucking shitting me.

+++

"I love some things, and don't love some other things."

shahidali's picture
shahidali
4063 pencils

ha ha ha... such a story board and such an execution is not possible by a team less than that mentioned in the credit. wow. isn't this some crap!

shahid

Ad_Man's picture
Ad_Man
828 pencils

sweet and sour.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

bad very bad

Temple's picture
Temple
9613 pencils

like an absurd SF novel from the 60s and 70s, very well appreciated.

alexander_bickov's picture
alexander_bickov
3279 pencils

Bad idea

Guest's picture
Guest

greg and mike had nothing to do with this travesty

martois's picture
martois
67 pencils

Strange idea that is conceptually poor, must have really sold it at the pitch, I'm surprised the client decided to run with it :-)

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest

this is the worst thing bbdo has ever done. period.

Guest's picture
Guest

I can actually identify with the insight behind this commercial.
when your shoes are giving you problems, you can't stop thinking about the damage it causes to your feet.

Prof's picture
Prof
1453 pencils

this really sucks

Quite really.

royschellekens's picture
royschellekens
390 pencils

Sorry! If you take everything that literally the creatives must walk around with a pile of shit on their head right now!

http://twitter.com/royschellekens

Hate advertising? Make better ads.

sgre2504's picture
sgre2504
137 pencils

?????

Guest's picture
Guest

The ad is so interesting. Think of not properly fit of shoes is feet on the head. It's correct! A person can't anything when people irritate some matter, their think about only a thing that it be made irritating them.

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