Net Digital: First time

For the second time, you'll feel the emotion of watching a soccer play for the first time.

Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Directors: João Livi
Creative Directors: Alexandre “ Nego Lee” Popoviski, Celso Alfieri
Art Director: Ricardo Silveira
Copywriter: João Livi
Production Company: Pródigo
Directors: Sylvia Sendacz

January 2010


xcreativity's picture
2374 pencils

I think the copy is not that good (and im portuguese).

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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jimmymars's picture
58 pencils

The idea is nice and subtle. But the only thing that's better than going to a soccer game for the first time is going there for a 2nd time.
Perhaps it'd have been better to say that digital HD sucks you right into the match.

Mandark's picture
407 pencils

i like the idea. i don't speak portuguese, and maybe the copy got a bit lost in translation...so It's a bit rough.

"U think it's perfect?! Press delete and start again!"

gmint7's picture
2683 pencils

ye i can't comment on that too.. wish i know spanish...

but the ad is good :)


shahidali's picture
4069 pencils

too big a hype for too small a delivery.


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