Net Digital: First time
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For the second time, you'll feel the emotion of watching a soccer play for the first time.
Advertising Agency: Talent, São Paulo, Brazil
Executive Creative Directors: João Livi
Creative Directors: Alexandre “ Nego Lee” Popoviski, Celso Alfieri
Art Director: Ricardo Silveira
Copywriter: João Livi
Production Company: Pródigo
Directors: Sylvia Sendacz
Published: January 2010
5 Comments
I think the copy is not that good (and im portuguese).
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Alexandre Brito
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The idea is nice and subtle. But the only thing that's better than going to a soccer game for the first time is going there for a 2nd time.
Perhaps it'd have been better to say that digital HD sucks you right into the match.
i like the idea. i don't speak portuguese, and maybe the copy got a bit lost in translation...so It's a bit rough.
"U think it's perfect?! Press delete and start again!"
ye i can't comment on that too.. wish i know spanish...
but the ad is good :)
:::J:::
too big a hype for too small a delivery.
shahid