Nestlé Aero Biscuit: The Alternative

Advertising Agency: DDFH+B / JWT, Dublin, Ireland
Creative Director: Gavin O'Sullivan
Art Director: Mark Shanley
Copywriter: Paddy Treacy
Director: Tim Kirkby
Published: April 2011

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Reality Check's picture
Reality Check
1799 pencils

The advert is about its own playfulness. But that playfulness, overall, feels laboured.

Glut's picture
3947 pencils

bad bad bad

abake's picture
1256 pencils

It's supposed to be fun, but fails admirably at being fun.

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