Average: 8 (77 votes)

Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Art Director: Steve Couture
Copywriter: Joe Rose
Agency Director of Integrated Production: Tom Wright
Agency Producers: Chris Weldon, Betsy Beale
Account Director: Juliana Mejia
Production Company: Anonymous Content
Director: Christian Bevilacqua
DP: Ottar Gudnason
EP's: Jeff Baron
Producer: Paul Ure
Editorial Company: Rock Paper Scissors
Editor: David Brodie
Executive Producer: Carol Lynn Weaver
Producer: Kendra Scott
Editorial Assistant: Austyn Daines
Visual Effects: A52
VFX supervisor: Andy Barrios
2D artists: Brendan Crockett, Cameron Coombs, Enid Dalkoff, Steve Miller
CG supervisors: Kirk Shintani, Adam Newman
3D artists: Julian Fitzpatrick, Joe Chiechi, Wayne Hollingsworth, Tim Donlevy
Executive Producer: Jennifer Sofio Hall
Head of Production: Megan Meloth
Producer: Daughn Godd Ward
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Original Music: Human
Producer: Jonathan Sanford
Sound Designer: Human
Mix: Lime Studios
Mixer: Rohan Young
Audio producer: Jessica Locke

25 comments

Mantufayo's picture
584 pencils
Mantufayo

Good work!

Nike Diesel's picture
13048 pencils
Nike Diesel

IMO it's not.
They got their idea from this:

http://www.youtube.com/watch?v=C9Ef0ErCU1c

Enriqueba's picture
8 pencils
Enriqueba

Si chvr

andylefty's picture
4476 pencils
andylefty

Gorgeous ad!

CrackerJackWorks's picture
8142 pencils
CrackerJackWorks

whoa

morse's picture
11778 pencils
morse

Nicely done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
5467 pencils
Roger Keynes

Sadly, it's still shit coffee. ;)

Will Think for Salary

Baelin's picture
283 pencils
Baelin

A beautiful message and cinematography.

Temple's picture
9499 pencils
Temple

Nothing creative has ever come up for NesCafe until this. Good job agency.

PDF's picture
66 pencils
PDF

I agree, beautiful commercial but not original at all for me

sambuca's picture
1102 pencils
sambuca

copied from futurama. the episode where fry drinks 100 cup of coffee in one day...

stickynotes's picture
1020 pencils
stickynotes

Lovely work. Nicely captured and well told. A very different coffee ad, that both consumers and creatives will like.
If futurama was the inspiration, so what. This guy is not saving a lot of people from a fire, cause he's super quick & awake through coffee, is he? It's a very different story.

trueblue's picture
2444 pencils
trueblue

hm...croatian commeercial made 5 years ago: http://bruketa-zinic.com/2011/01/14/one-perfect-moment/

berczelly's picture
30 pencils
berczelly

O, yeah, not new!

Hadrons's picture
5644 pencils
Hadrons

not quite...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Glut's picture
4083 pencils
Glut

nice. Not so clever but very warm

kleenex's picture
16752 pencils
kleenex

looked great to me.

jelka's picture
2 pencils
jelka

this is a copycat
the same thing was made in 2006: http://bruketa-zinic.com/2011/01/14/one-perfect-moment/

Hadrons's picture
5644 pencils
Hadrons

not quite

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Seriously Crazy's picture
642 pencils
Seriously Crazy

love the way the line connects it to the product in the end..

kgeiger's picture
6773 pencils
kgeiger

Nice work

JensH's picture
113 pencils
JensH

Too bad it's been done before. Nice direction.

Hadrons's picture
5644 pencils
Hadrons

Beautiful.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alimran's picture
2 pencils
alimran

Nice Work