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Nescafé: Hypnotist

Advertising Agency: twofifteenmccann, USA
Chief Creative Officer: Scott Duchon
Art Director: Steve Couture
Copywriter: Joe Rose
Agency Director of Integrated Production: Tom Wright
Agency Producers: Chris Weldon, Betsy Beale
Account Director: Juliana Mejia
Production Company: Anonymous Content
Director: Christian Bevilacqua
DP: Ottar Gudnason
EP's: Jeff Baron
Producer: Paul Ure
Editorial Company: Rock Paper Scissors
Editor: David Brodie
Executive Producer: Carol Lynn Weaver
Producer: Kendra Scott
Editorial Assistant: Austyn Daines
Visual Effects: A52
VFX supervisor: Andy Barrios
2D artists: Brendan Crockett, Cameron Coombs, Enid Dalkoff, Steve Miller
CG supervisors: Kirk Shintani, Adam Newman
3D artists: Julian Fitzpatrick, Joe Chiechi, Wayne Hollingsworth, Tim Donlevy
Executive Producer: Jennifer Sofio Hall
Head of Production: Megan Meloth
Producer: Daughn Godd Ward
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Original Music: Human
Producer: Jonathan Sanford
Sound Designer: Human
Mix: Lime Studios
Mixer: Rohan Young
Audio producer: Jessica Locke

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25 comments

Mantufayo's picture
Mantufayo
580 pencils

Good work!

Nike Diesel's picture
Nike Diesel
13339 pencils

IMO it's not.
They got their idea from this:

http://www.youtube.com/watch?v=C9Ef0ErCU1c

Enriqueba's picture
Enriqueba
8 pencils

Si chvr

andylefty's picture
andylefty
4533 pencils

Gorgeous ad!

morse's picture
morse
15439 pencils

Nicely done!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Roger Keynes's picture
Roger Keynes
5497 pencils

Sadly, it's still shit coffee. ;)

Will Think for Salary

Baelin's picture
Baelin
277 pencils

A beautiful message and cinematography.

Temple's picture
Temple
9621 pencils

Nothing creative has ever come up for NesCafe until this. Good job agency.

PDF's picture
PDF
66 pencils

I agree, beautiful commercial but not original at all for me

sambuca's picture
sambuca
1066 pencils

copied from futurama. the episode where fry drinks 100 cup of coffee in one day...

stickynotes's picture
stickynotes
1058 pencils

Lovely work. Nicely captured and well told. A very different coffee ad, that both consumers and creatives will like.
If futurama was the inspiration, so what. This guy is not saving a lot of people from a fire, cause he's super quick & awake through coffee, is he? It's a very different story.

trueblue's picture
trueblue
2453 pencils

hm...croatian commeercial made 5 years ago: http://bruketa-zinic.com/2011/01/14/one-perfect-moment/

berczelly's picture
berczelly
28 pencils

O, yeah, not new!

Hadrons's picture
Hadrons
5743 pencils

not quite...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Glut's picture
Glut
3947 pencils

nice. Not so clever but very warm

kleenex's picture
kleenex
26150 pencils

looked great to me.

jelka's picture
jelka
2 pencils

this is a copycat
the same thing was made in 2006: http://bruketa-zinic.com/2011/01/14/one-perfect-moment/

Hadrons's picture
Hadrons
5743 pencils

not quite

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Seriously Crazy's picture
Seriously Crazy
638 pencils

love the way the line connects it to the product in the end..

kgeiger's picture
kgeiger
7050 pencils

Nice work

JensH's picture
JensH
111 pencils

Too bad it's been done before. Nice direction.

Hadrons's picture
Hadrons
5743 pencils

Beautiful.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

alimran's picture
alimran
2 pencils

Nice Work

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