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NBA: Tow Truck

Advertising Agency: Bromley Communications, San Antonio, Texas, USA
Creative Director: Benjamin Jara
Copywriters: JonErick Jaimes, Andrés Pedraza
Director: Pipe Ybarra
Production House: Whiskey Films
Published: October 2010

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8 comments

Temple's picture
Temple
10117 pencils

Good concept, and well directed.

Guest's picture
Guest

you didn't get it? ahahah

velle's picture
velle
1550 pencils

hilarious!
this one worked even better than the other one - the other one (kiss), the guy's reticence could've been miscontrued as him just being reserved, as men sometimes can be - and for some reason, i found myself focused on the girl, not so much the guy, when it should be the guy.

this one, the mechanic was just so full of it, haha, and so deliberately aggravating... a normal guy would have retaliated either with physical or verbal violence, not these too - but you can see the tension develop, and then that tension built, and built... until the punchline was delivered. which made for an interesting story, which made for a interesting ad.

the other one lacked tension build-up.

Guest's picture
Guest

Quite surprising coz something very similar has been done in India for a sports channel. This campaign was for a cricket series between India and Australia. And they did it just two months before this campaign came out. check out the links...

http://www.youtube.com/watch?v=Z6wxZZfa-j4

http://www.youtube.com/watch?v=KhD08VDho6s

http://www.youtube.com/watch?v=0rJJ5sA4egE

http://www.youtube.com/watch?v=zoYvQct_zK8

velle's picture
velle
1550 pencils

what does "Jaagte Raho" mean?

Guest's picture
Guest

"Jaagte Raho" is a caution call from a night watchman...literal translation, "Keep Awake". They usually scream on the streets of India.

velle's picture
velle
1550 pencils

thanks!

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