8 comments

Temple's picture
9453 pencils
TempleSunday, November 7, 2010 - 14:12

Good concept, and well directed.

Jaap Grolleman's picture
6931 pencils
Jaap GrollemanSunday, November 7, 2010 - 14:39

I didn't get it.

http://jackmancer.com/
http://twitter.com/jackmancer/

Guest's picture
GuestTuesday, November 9, 2010 - 06:43

you didn't get it? ahahah

velle's picture
1556 pencils
velleSunday, November 7, 2010 - 21:01

hilarious!
this one worked even better than the other one - the other one (kiss), the guy's reticence could've been miscontrued as him just being reserved, as men sometimes can be - and for some reason, i found myself focused on the girl, not so much the guy, when it should be the guy.

this one, the mechanic was just so full of it, haha, and so deliberately aggravating... a normal guy would have retaliated either with physical or verbal violence, not these too - but you can see the tension develop, and then that tension built, and built... until the punchline was delivered. which made for an interesting story, which made for a interesting ad.

the other one lacked tension build-up.

Guest's picture
GuestWednesday, November 10, 2010 - 00:40

Quite surprising coz something very similar has been done in India for a sports channel. This campaign was for a cricket series between India and Australia. And they did it just two months before this campaign came out. check out the links...

http://www.youtube.com/watch?v=Z6wxZZfa-j4

http://www.youtube.com/watch?v=KhD08VDho6s

http://www.youtube.com/watch?v=0rJJ5sA4egE

http://www.youtube.com/watch?v=zoYvQct_zK8

velle's picture
1556 pencils
velleWednesday, November 10, 2010 - 03:50

what does "Jaagte Raho" mean?

Guest's picture
GuestThursday, November 11, 2010 - 02:13

"Jaagte Raho" is a caution call from a night watchman...literal translation, "Keep Awake". They usually scream on the streets of India.

velle's picture
1556 pencils
velleThursday, November 11, 2010 - 04:47

thanks!